Recommendations are independently chosen by Reviewed’s editors. Purchases you make through our links may earn us a commission.
At Photokina 2008,Hasselblad unveiled the H3DII-50, which features Kodak’s 50-megapixel sensor, measures 36×48mm and offers full 48mm coverage. The company also launched HCD 4.0-5.6/35-90mm, which is a versatile zoom lens, and the Hasselblad HTS 1.5, which is a new tilt and shift adapter.
"We’re very pleased with all the new products," says Christian Poulsen, CEO of Hasselblad , "and with the general direction the photographic industry is taking. Four years ago, we paved the way for the medium format industry’s move towards truly integrated DSLRs. At the time, we were criticized for this move and even accused of killing off the medium format segment. We knew, however, that this move was key not only to the further advancement of high-end image quality, but also to the survival of the medium format industry itself."