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September 21, 2004 - Eastman Kodak announced the Kodak EasyShare LS755, which is to be released exclusively in Japan. The 5-megapixel digital camera has an abundance of options crammed into its 3.7 x 2.4 x 1.0-inch frame.
The Kodak EasyShare LS755 boasts a Schneider-Kreuznach C-Variogon 3x optical zoom lens with an additional 5x digital zoom. Kodak has developed a system in which the long lens retracts behind the shutter when the camera is shut off.
The compact camera has twenty automatic modes, ranging from the standard Portrait and Sports modes to the innovative TV Screen and Auction modes. The Auction mode is meant to photograph items for online merchandise auction sites. The white balance modes aren�t quite as expansive; standard options included are Automatic, Bright Sun, Daylight, Open shade, Fluorescent, Tungsten and Manual.
Like many other up and coming digital cameras, the Kodak EasyShare LS755 has a Movie mode that captures 640 x 480 video at 12.5 frames per second, or 320 x 240 resolution at 30 frames per second.
The 2.5-inch LCD screen doubles as a viewfinder and consumes nearly the entire back side of the camera. With 207,000 pixels of resolution, the EasyShare LS755 can magnify photos up to 8x on the monitor. The LCD screen has indoor and outdoor displays to avoid straining the eyes in bright sunlight and minimize glare.
As with all other Kodak EasyShare cameras, the LS755 has the Share button. With one touch, the user can email photos, print pictures, or save image files to an on-camera album. The camera has 16MB of built-in memory to store the album.
According to Mike McDougall, the Director of Products & Services, Worldwide Public Relations for the Eastman Kodak Company, the LS755 is targeting the Japanese market in an attempt to increase their market share in that region, with no definite plans for release in the States.
The LS755 is set to hit Japan near the end of 2004.