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Kodak hopes a move into the Japanese digital camera market will propel its business elsewhere, including the United States. Yusuke Kojima, president of Kodak Japan, says that digital camera trends begin in Japan and ripple out into the international market from there. In Japan, a product’s life span lasts a month, as compared to a year in the United States. To stay atop the competitive and trendy market, Kodak relocated its digital camera global development center to Japan.
This is the second time Kodak has entered the Japanese market. Two years ago, the company retreated because of a lack of demand attributed to the company’s failure to tailor products specifically for the Japanese market. It bought up the remaining 41 percent of Japanese camera manufacturer Chinon that it didn’t already own. Kodak’s presence in Japan aims to revitalize its dwindling digital camera business sector.