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Kodak releases top camera for EasyShare line

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Casual photographers can now choose a more sophisticated camera from Kodak. Last week the company unveiled the Kodak EasyShare CX7525, a model that will lead the company’s EasyShare line. News of the EasyShare CX7525 was announced at the end of the press release for the professional-grade DX7590. Consumers’ rush away from traditional film cameras has caused Kodak to make a transition from being a giant film manufacturer to becoming a player in digital photography, and it seems to be working. Digital camera sales have given Kodak a 37 percent jump in profits during the second quarter of the fiscal year, according to the Associated Press. Little wonder then that Kodak is expanding their collection of point-and-shoot cameras. For $299.95 the Kodak EasyShare CX7525 offers 5.0 megapixels, which allows the user to print pictures up to 20 by 30 inches in size without sacrificing picture or color quality.
Accurate color is achieved by a RETINAR aspheric lens and Kodak’s color science image processing chip, which improves color saturation and corrects the white balance in any light. The Kodak EasyShare CX7525 is additionally equipped with a 3X optical zoom and a 5X digital zoom. The multi-zone auto-focus also has enhanced low-light performance. Six scene modes are part of the camera’s features – automatic, portrait, landscape, close-up, night, and sport – shortcuts which allow the user to match the camera settings with the condition. It is possible to give a high-tech photograph a low-tech feel by switching from color to black and white or sepia tone. The Kodak EasyShare CX7525’s technology is contained in a simple package. The uncluttered user interface contains a few buttons to work the zoom lens, delete a photo, or call up the menu, among a small number of other functions. Kodak’s answer to the complaint that it is hard to share pictures taken on a digital camera is the "share" button. The bright-red button on the back of the Kodak EasyShare CX7525 can be used to flag pictures in order to e-mail or print them later. These photos are also compiled them in a favorites folder for viewing on the camera’s 1.6 inch color screen.

The camera’s interface is designed to make it easy for users to see, edit or delete their snapshots on the camera. Vertical shots are also automatically displayed vertically, and if you want a closer look pictures can also be viewed on-camera at up to 8X magnification.

The photographs can be saved on the camera’s 16MB internal storage. In addition the camera accepts SD/MMC memory cards.

Additional memory would be a useful purchase for a user who wishes to take advantage of the Kodak EasyShare CX7525’s video and audio capability. The camera can create 5, 10 or 30 second video clips with full audio in the QuickTime format. The clips can be taken in VGA 640x480-pixel resolution at 13 fps or QVGA 320x240 pixel resolution at 20 fps, both in MPEG-4 compression.

The on-board memory means that the Kodak EasyShare CX7525 is intended to be used right out of the box. It is capable of printing directly to PictBridge-enabled printers, and will connect to the Kodak printer dock and the 6000-series camera dock, which is used to upload the photos and recharge the internal battery.

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