Cameras

Leica Launches New Website

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July 28, 2006 - Leica Camera Inc. launched their new website this week, www.leica-camera.us/home.

Although official news has not been released to the press, Leica released a short brief via the Leica newsletter. The revamped website has a new design of "clear presentation," according to Leica spokesperson Karen Anslinger. The "more user-friendly" website, according to Anslinger, has a white background with flash images of Leica products. Users can also find local dealers and download manuals.

Among the new features, the website now hosts a monthly newsletter for each of Leica’s product areas: photo, nature observation, and sport optics. Users can register for one or all of the newsletters for new product information and promotions. The newsletters will be posted starting in September.

Leica also plans to introduce the website in several other languages by the end of the year, said Anslinger.

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