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The Sam & Ruby Charity was organized in memory of mother and daughter Samantha and Ruby Rose Archer Fayet, friends of Moss, who were lost in tsunami that struck on Dec. 26 2004. "I am truly honored that so many contributors are willing to join me to unite behind this important cause," said Moss in the press release.
"We have worked with Kate in the past through our advertising campaign and are thrilled to have the opportunity to partner with her again in support of such an admirable cause," said Nikon director of communications Anna Marie Bakker in the press release.