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*August 23, 2006 – *As part of the pre-Photokina 2006 fall product line, Olympus Imaging America, Inc. has added a tenth new camera to its point-and-shoot models, the µ [mju] 720 SW shockproof, waterproof camera. The 7.1 megapixel camera will retail for £300.00 (equivalent to $568 USD) and will be available in October for UK and Ireland markets.
As the successor to the Stylus 720 SW, the new 725 SW camera can be submerged for up to 5m (16.4ft), up from 10ft. in the previous model. The 725 SW still carries the same shockproof stamina of up to 1.5m (5ft.) like the 720. The two cameras also share the same 7.1 megapixel count, 3x optical zoom, and 2.5-inch LCD with 115,000 pixel resolution.
The "hard as nails" digital camera, as the UK Olympus press release calls it, is targeted towards vacationers and active families. Like the 720 SW, the 725 SW has a metal body design for durability.
The Olympus µ 725 SW possesses the BrightCapture technology for low-light situations, including underwater photography. The camera also has an in-camera Guide Function manual for features that include 24 scene modes and video capabilities of 640x480 at 15fps.
For additional waterproof protection, the 725 SW is compatible with the PT-033 underwater housing case for up to 40m (132ft.) of submergence.
The Olympus µ 725 SW camera will be available in deep blue, cherry red, and titanium grey.