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PMA: Large Capacity Memory Cards Popularize On-Camera Photo Storage

What is the most popular method for storing digital pictures? According to PMA, most consumers store pictures on their hard drives or on their memory card.

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June 6, 2007 – According to a new study conducted by market research firm Photo Marketing Association (PMA), most digital camera owners transfer their images to computer hard drives or keep them on their camera’s memory card.

A survey showed that 72 percent of digital camera owners keep their photos on their computer hard drive and 54 percent store their photos on their camera's memory card. The increasing availability of large storage CF, SD, SDHC, xD, and MMC cards allows users to take hundreds of photos before transferring them to their computer. A third of memory cards sold in 2006 had a capacity of 1GB or higher, according to PMA.

"The trend of cheaper, larger memory cards becoming more readily available to consumers is not expected to stop or ease soon, especially in the light of flash memory entering the laptop hard drive space," according to a PMA Data Watch analysis, 2007 PMA U.S. Digital Imaging Survey.

PMA predicts the need for better on-camera image organization and better kiosk upload capacity will increase.

Other popular methods include storing photos on CD or DVD media (53 percent) and printing (52 percent).

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