Cameras

Pentax Announces Unique New Model, Introduces "Q-Mount" Lens System

Pentax is announcing a brand new camera today, known simply as the Q. Parallel to this announcement, Pentax is also introducing a new lens lineup, dubbed the Q-mount system.

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Pentax is announcing a brand new camera today, known simply as the Q. In some ways, the unit defies classification. According to Pentax, the Q will be “the world’s smallest and lightest interchangeable lens camera,” weighing only 7.1 ounces with a battery and memory card inserted. Parallel to this announcement, Pentax is also introducing a new lens lineup, dubbed the Q-mount system.

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Aside from the tiny form factor and new sensor, key features of the Pentax Q will also include 1080p video capture at 30 frames per second, sensor-shift stabilization, continuous shooting at five frames per second, DSLR-style modes and exposure control, and “effortless” bokeh control.

According to a Pentax press release, “the Q carves out an entirely new camera category that extends beyond traditional digital compact, APS-C, or 4/3 digital cameras.” This model will feature a 12.4 megapixel, 1/2.3 inch CMOS sensor, developed in-house by Pentax.

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The Pentax Q will be available first in Japan with an anticipated U.S. launch in early Fall 2011, MSRP will be approximately $800 for the standard lens kit. An optional shoe-mounted viewfinder will be available at the same time for $249.95.

Four Q-mount lenses were also announced today. The Pentax 02 Standard Zoom will have a 35mm-equivalent focal length of 27.5-83.0mm, a quiet autofocus motor, and will be priced at $299.95. The Pentax 03 Fish-Eye will have an extra wide 160 degree angle of view, and will be priced at $129.95. Finally the Pentax 04 and 05 Toy Wide and Toy Telephoto lenses will produce subdued images like those taken with a traditional toy camera, and will each retail for $79.95.

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