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June 19, 2007 – The majority of digital SLR users are women, according to the 2007 PMA U.S. Digital Imaging Survey. PMA reports that 51 percent of primary DSLR users are female, while 49 percent are male.
The survey also found that more than half of the households where the camera owner is female have an annual income of more than $75,000 and a child under six years old. Since male DSLR users are more diverse, the survey suggests women are more apt to use their cameras for family photography.
In the digital camera market as a whole, 62 percent of owners are female while just 38 percent are male.