Samsung Adds Another WiFi Camera To the Mix

In its third CES-related announcement in one week, Samsung unleashed one more point-and-shoot camera into its 2011 lineup: the WiFi-enabled SH100. The latest in the company's "connected" cameras, the SH100 allows users to connect to compatible Android smartphones and PCs or upload photos directly to Facebook, Picasa, or Photo Bucket.

This announcement comes on the heels of last week's introduction of the Samsung NX11 and WB700.

The new camera's WiFi capabilities can be used for a variety of added benefits. Samsung is pushing Android phone connectivity vigorously, as the SH100 can be used with the Samsung Galaxy S. Using the WiFi connection, consumers can use the phone as a remote shutter and remote viewfinder. You can preview your shot on the phone and activate the remote shutter for easy self-portraiture. The SH100 can also use your phone's GPS to geotag photos and videos.

Though the camera's connectivity is the center of focus for the SH100, there are a couple of other enticing features, including a 3-inch LCD, 720p video recording, 5x optical zoom, and Digital Image Stabilization.

The Samsung SH100 is expected to ship this March for an MSRP of $199.99. More details are available on the spec page, as well as in the official press release below.

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CES, Las Vegas – January 4, 2011 - Samsung Electronics Co., Ltd, a global leader in digital media and digital convergence technologies, announced today the launch of the new SH100, a compact Wi-Fi enabled camera that delivers great shots that you can share over the internet and social networks with your friends and family, from wherever you are in the world. The SH100 is set to be Samsung’s leading fully connected camera in 2011, building on the success of the company’s wirelessly connected cameras to date and allowing Samsung to take a dominant position within this growing market.

Samsung’s pioneering steps within the connected camera market can be seen in the SH100’s unique innovation, which allows you to connect wirelessly to your other devices with ease. You can use Wi-Fi to connect to your Android® powered Galaxy S™ smartphone, so you can view the shot you’re about to take in real time on your phone. If you’re not happy with it, you can zoom in and out to get the best picture, and then activate the shutter remotely when you’re ready to pose. This innovation means that the days of running between your camera and your subject, trying to line up the perfect group shot, are over. Users now have total control of their camera in the palm of their hand, from wherever they are in the shot. Users can even use their phone’s GPS to record exactly where they were when they captured their favorite memories.

The SH100’s built in Wi-Fi can also automatically back up your shots to your PC by only pushing two buttons, or by using DLNA to wirelessly connect to your HDTV and see your photos and videos right away. Wi-Fi enables you to upload your pictures instantly to your social networking sites such as Facebook, Picasa or Photo Bucket, or email them to individual email addresses straight from the camera. The people you care about can now enjoy your experience from wherever they are. You can also record HD video and share your favorite moments over sites such as YouTube™. To make the upload process of large files easier and quicker, the SH100 includes an account with mobile hotspot provider Boingo™, giving you access to over 200,000 Wi-Fi hotspots worldwide.

The SH100 is the latest example of Samsung’s user-focused innovation and design. The company has always carefully researched its target audience, and in 2011, Samsung is applying this research to create unique products for a younger, more digitally connected generation of camera users. The company is also leveraging its strength in other product areas, such as mobile phones, to make emerging camera technologies, such as Wi-Fi, accessible to all camera buyers, even those on smaller budgets.

“At Samsung, we are always striving to innovate and you can see this in every product we release,” said Mr. Hyunho Chung, Executive Vice President and Head of the Digital Imaging Business, Samsung Electronics. “From our in-depth consumer research, we know that younger users have different needs from their digital camera. They don’t want to wait until they get home to share their favorite moments with their friends, they want to be able to do this instantly from wherever they are. The SH100 gives young people the chance to bring their world closer, by drawing on Samsung’s technological strength to deliver total connectivity in a compact camera, at an accessible price. Through the SH100, we hope to provide the best product for people looking for ultimate connectivity from their camera, and strengthen Samsung’s leadership in the compact camera category.”

To read the full press release, please visit www.samsung.com.

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