Why So Serious? Overly Dramatic Booths at IFA

When is a product announcement not just a product announcement? When it's any of this craziness.

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Trade show floors can be exhausting marathons of walking, meetings, and really bad food. But they can also be weird, fun places full of tantalizing nonsense, which is sometimes just what you want. Some booths go all out to get your attention, full of eye-catching candy tangentially (if that) related to their products. While our first priority is always going after the timeliest products and news at a show like IFA, we thought we'd take a moment to honor the wackier aspects of what we witnessed in Berlin.

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Miele went all out this year with a Pink Panther-inspired acrobatic jewel thief. Yes, she is in fact doing back bends through a room full of lasers.

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An attempt to answer the question, "How do we make people want to buy head lamps?"

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You can take the cello player out of the opera, but you can't put the opera in the LG booth. At least not convincingly.

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The man in the fancy suit shows off the power of Samsung's new Eco Bubble washing machine line.

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Ignoring the fact that they mixed canons, we're not even sure what Batman, Spiderman, and Catwoman were supposed to be promoting. But the kids, they love it.

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The most overly dramatic event at IFA was probably the Samsung Galaxy Gear. It's a watch. C'mon, folks.

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Did we mention Miele went all out this year?







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Our editors review and recommend products to help you buy the stuff you need. If you make a purchase by clicking one of our links, we may earn a small share of the revenue. Our picks and opinions are independent from any business incentives.
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