Interview with Sennheiser CEO Daniel Sennheiser, IFA Berlin 2013 (Video)
The boss (co-boss, really) speaks candidly about challengers Beats and Monster.
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Sennheiser is a storied name in the audio game. Fun fact: The company literally invented headphones, at least the open headphones that we know today. But within the last few years, the landscape has changed radically. iPods and smart phones created demand like never before for headphones, while classic brands like Sennheiser watched with shock as buyers flocked to the best looking headphones rather than the best sounding.
In the wake of the runway success of Beats and Monster, CEOs and brothers Daniel and Andreas Sennheiser must reassess and move the family business forward into the new age of music listening.