4 exciting home décor predictions for 2021, according to Pinterest
New year, new trends
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You may say Pinterest knows a thing or two. Why else would more than 442 million people use the visual inspiration platform monthly to discover new ideas for gifting, baking, DIY crafting, home decorating, and more?
So, when the savvy social platform releases a trend report, we perk up, grab a coffee (in an on-trend Ember mug, of course), and dive in.
Even in the face of this year’s pandemic, 80% of the 100 overall trends that Pinterest predicted in 2019 for 2020 came true.
Larkin Brown, head of core research for Pinterest, says, “It’s almost as if Pinterest was made for this very moment. People are turning to Pinterest for guidance and inspiration on how to get through and navigate this pandemic.”
We’re spending more home these days without a doubt, and the role that space plays in our lives continues to expand. In this coming new year, where we’re clamoring to return to normal, here’s how Pinterest predicts that new normal will look when it comes to home décor.
1. Vibey lights
Neon rooms get the spotlight treatment in 2021. Pinners specifically reinvent their bedrooms with color-drenched lighting for bright vibes.
The biggest winner—blue LEDs. This hue crushed the other colors with an increase in searches of more than 155 percent, according to Pinterest researchers.
Whether you set up strips along the ceiling-meets-wall edges or splash bare walls with signage, this trend is a huge hit with all ages.
2. Japandi aesthetic
On the other side of the spazzy spectrum of neon vibes, lies the peaceful place of Japandi—the new modern Japanese take on Scandinavian minimalism.
The perfect blend of these two comfy and simple design styles, consider it the next progression from hygge. It’s everything swoon-worthy for 2021—a functional and calming set-up full of sleek lines, neutral color schemes, and easygoing unfinished woods and bamboo pieces.
3. Shelfies, not selfies
According to Pinterest, 2021 is the year of the “shelfie”—a moment where you turn the camera off of yourself and instead show your kitchen’s best side.
These new favorite corners of the house become our new gallery walls, as we collect and invest in eye-catching dinnerware, from colored glassware (up in search numbers by more than 135 percent) to copper cookware to handmade clay plates.
And let’s not forget to set the stunning scene on floating kitchen shelves for the ultimate impact.
4. Separate spaces
Aya Kanai, Pinterest’s head of content and editorial partnerships, says, “More time at home means more need for personal space. Pinners are continuing to transform spaces to work double duty.”
So, say goodbye to open floor plans. Instead get creative with closed doors, and say hello to the ‘cloffice’—the half closet/half office.
“And even when doors aren’t available, people will find new ways to create some personal space,” she continues. “Think bookshelf room dividers and so much more.”
You can shop this look with the right desk, room divider screens, and bookshelves at Perigold and Room & Board to fit your ‘cloffice’ or to create a space like one.
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