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Braun returns with new small appliances

A well-known brand returns to American kitchens.


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Braun is back. The brand that developed a following throughout the 1960s, ‘70s, and ‘80s for design-focused small appliances and gadgets has returned to the U.S. with a lineup of new small kitchen electrics.

The small lineup of attractive new Braun products includes three different sizes of Multiquick hand blenders (MSRP $59.95—$149.95), PureMix countertop blenders (MSRP $99.95—$129.95), and BrewSense coffee makers ($69.95—$99.95). After less than a month on sale, they're selling well on Amazon and have customer reviews to match. The BrewSense coffee maker is even listed as a "#1 New Release."

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We had the chance to check out some of the new Braun products before they officially debuted. While they’ll never match up to the museum-worthy classics that Braun sold throughout the ‘60s and ‘70s, we agree that these new models are thoughtfully designed—even if they never become heirlooms.

We’re especially interested in checking out the Multiquick 7 Hand Blender, which comes with a whisk, masher, food processor and 20 fl. oz. beaker in addition to an anti-splash guard. It’s designed so all attachments “click” in and out of place. Unlike many hand blenders which require two hands to remain stable at high speeds, the Multiquick is designed for single-handed operation.

Founded in 1921, the German-based brand was best known for the work of industrial designer Dieter Rams, and for user-friendly products ranging from cameras to electric shavers. Braun products were famous for brightly colored accents that highlighted movable parts or features.

Braun home appliances gradually disappeared from the U.S. market in the mid-2000s, although electric shavers and toothbrushes remained available.

A return to the kitchen has been imminent ever since 2011, when Italy’s De’Longhi group acquired the rights to use the Braun name on household appliances from current owner Procter & Gamble.

In addition to Amazon, the new products will be available from Bed, Bath & Beyond, Bloomingdales, and Best Buy.

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