14 women-owned health and wellness brands to shop now
Support Women's History Month by finding your new favorite brand.
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During Women’s History Month, there are a variety of ways to show your support for the important women in your life. You can donate to an array of nonprofits that champion women’s rights or educate yourself getting informed about the current issues are both great avenues, but there’s something that’s even simpler: buying from female creators. And you can do this every month.
When it comes to the health and wellness sphere, there are plenty of women-owned brands dominating this. From athleisure to holistic, vegan supplements, there’s no shortage of female-founded businesses that are dedicated to making your wellbeing a priority. Ahead are 15 women-owned health and wellness brands to shop this month, next month, and for years to come.
1. A solution to your skin woes
When it became radically clear that melanin-rich skin being taken into consideration in the skincare industry, founder Alisia Ford decided to take matters into her own hands with Glory Skincare. The brand makes non-toxic products for women of every hue with women of color at the center of everything it does, and is committed to making safe products, without any of the harmful “Toxic 20” ingredients commonly found in average skincare products. Glory Skincare products specifically help the sufferers of acne, dark circles, dull and rough skin, fine lines and wrinkles, and hyperpigmentation.
2. Daily vitamins that are delivered to your door
Ritual, led by founder and CEO Katerina Schneider, is focused on being backed by science. The company's goal was to reimagine the women’s multivitamin to be something simple, clean, and good for you. The result? Everything a multivitamin should be, with easy-to-understand ingredients and no fillers. Their product line includes multivitamins for women, men, and even kids, so the whole family can feel their absolute best.
3. Glamorous workout apparel
After finding the athleisure market almost devoid of women who looked like them, Kia Phillips and Nekol Gaskins went about creating the brand Glamourina from scratch. Inspired by their culture and heritage, the women have developed a wide range of products from stunning leggings and sports bras to tank tops featuring the names of significant “Queens” in Black history.
4. A support system for new moms
Mahmee is a revolutionary platform made to connect new moms with the information they need most throughout their pregnancy and during the first year of their child’s life, a time that’s notably the most vulnerable and prone to high stress. Here’s how it works: expecting moms are given access to care managers and coaches who are able to answer questions and provide a space for personalized support. Mahmee is also equipped to help keep important details up to date like a birth plan and recovery postpartum. The service is also HIPAA compliant, so you can be comfortable knowing your personal information is secure.
5. Body care everyone could use
Looking to feel radiant inside and out? Then look no further than Freedom Apothecary, which cultivates products that encourage women the freedom to be thoroughly and unapologetically themselves as a way of radical self-care. The site offers face oils, balms, and butters as well as tea, incense, and tonics. Essentially, everything you need for the ideal self-care session.
6. Organic menstrual products
When Aunt Flo comes around, Cora wants you to think of what you're putting in your body during your menstrual cycle. The company offers tampons and pads made with organic, pesticide-free cotton sourced from Europe instead of conventional cotton, which uses synthetic pesticides, according to Cora. The brand ships out your necessary menstrual products every three months, to ensure you're always prepared.
7. A haven for plant-based goods
This one-stop-shop marketplace features all-natural products made by Black artisans and is dedicated to consuming consciously and living green. You can find everything from bath and body goods to home accouterments like cleaning supplies and books. With a careful selection process, the selection is more limited but ensures that customers have access to the cleanest plant-based products available.
8. Simple skincare that works
Kaike—pronounced “cake"—is the perfect name for a brand that was founded on the premise of being able to have your cake and eat it, too, when it comes to your skin. With their multi-purpose products, Kaike and its founder Keli Smith take the "less is more" approach to healthy skin for a more simplified skincare routine that actually works. With names like Marshmallow for a clay mask and Lip Frosting for balm, consider us ready for a large slice of Kaike.
9. Vitamins that work for most people
Tonya Lewis Lee wanted to find a way to help women create a baseline for their nutrition, and what resulted is the universal vitamin brand, Movita. With vitamins that are gluten-free, dairy-free, egg-free, meat-free, and allergen-free from shellfish and nuts, these vitamins are accessible for most people. Choose from the classic multivitamin, beauty vitamins, or prenatal vitamins, depending on your current health needs.
10. Delicious superfood lattes
On a mission to combine self-care and superfoods, Trinity Mouzon Wofford crafted the Original Tumeric Latte Blend from her one-bedroom Brooklyn apartment in 2017. Since then, her brand Golde has grown to offer all kinds of delicious wellness products such as dietary supplements, matcha powder, and face masks. Every product is 100% vegan and cruelty-free, so you can feel good about consuming these superfoods.
11. Organic feminine hygiene products
The Honey Pot Co’s tagline really says it all: “Made by humans with vaginas, for humans with vaginas.” The feminine hygiene product company prides itself on making sure what women put in their bodies is safe, natural, and clinically tested. They offer feminine hygiene washes and wipes, organic pads and tampons, and even mommy-to-be hygiene products that safely balance pH and calm discomfort. You can also find the brand at Target.
12. A hub for crystals
Need some good energy? The Cristalline has what you need to recharge both yourself and your home—in the form of beautiful crystals. Each crystal set offered is curated to bring on the good vibes, whether they’re meant decoration, as jewelry, or you're just into crystals. The Cristalline also hosts the Illuminate Program, which is an online course intended to give mind, body, and soul support through guided meditations and lessons over eight weeks.
13. Deodorant that gives back
It can be hard to find a deodorant that you feel good about and keeps you smelling fresh, but with Smarty Pits you don’t have to choose. This innovative deodorant is aluminum-, paraben-, talc-, and cruelty-free, while also smelling fantastic with scents like coconut mango, tweed + spice, and citrus clove. Best of all, a percentage of proceeds from all sales goes to City of Hope, a research facility dedicated to ending breast cancer. You can also order the deodorant stick on Amazon.
14. A menstrual cup that breaks the single-use cycle
12 hours of period protection? And it's reusable? When CEO Cherie Hoeger flipped the script on menstrual care back in 2018 when Saalt was launched, it was with the intention to make period care more attainable and sustainable to women everywhere. The soft menstrual cup is comfortable and FDA registered and compliant, so it’s you can feel good about using it for years to come. The company also offers other period products like period underwear.
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