The best places to buy lingerie online in 2021
Your curves deserve to be celebrated
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Shopping for lingerie online can be a nerve-wracking experience, regardless of your age, body type, sexuality, or personal style. From fit to feel, the right lingerie helps flatter and accentuate all your favorite features, but figuring out which shapes and sizes suit you the best can be a challenge, especially when you're not trying things on inside a store.
They say the clothes make the person, but we think it's what's underneath—including the bras, underwear, and lingerie—that really counts, because when you feel confident in your own skin, you can take on the world. So, whether you’re flaunting your stuff in front of a partner or just modeling in your bedroom mirror and singing along to some Lizzo, you don't need to dress to the nines to feel like a dime. Here are 20 of the best places to buy lingerie online that can help you feel incredible, no matter what.
1. Savage x Fenty
Rihanna’s sultry lingerie line garnered tremendous acclaim when it debuted because of its emphasis on inclusivity and diversity. From sexy bralettes to bustiers, garters, bodysuits, and other lingerie items, Savage x Fenty was designed to flatter all body types and can be a scintillating way to add a little something extra to your date night plans.
While you can now purchase things directly from the site for full price, if you sign up for an XTRA VIP membership, which costs $49.95 per month, you get credits, which you can redeem toward new styles every month (or save, as they never expire), and you can also save up to 25% on every item included in your order. To get started, first you have to take a style quiz, which will help match you with the right looks to suit your flow. While the company has been in and out of the news because of problems with membership fees, they're recently revamped the process, so you can skip a month of membership fees or cancel at anytime. You can also shop Savage x Fenty at Amazon. You’ll pay more on the bras and lingerie compared to what’s on the Savage x Fenty site, but you won’t have to worry about dealing with any membership fees.
2. Adore Me
Adore Me is one of the most popular places to shop for lingerie online for bras and panties, especially for shoppers who don’t want to spend a fortune. Their bra sizes usually range from 30A to 46G in most styles, so it's inclusive to most body types. Don’t feel like going through the trouble of picking out the lingerie yourself? For $49.95 a month, you can get a curated box of lingerie delivered at home with sets ranging from bras, panties, lingerie, and more. Prices range from $39.95 to $59.95, depending on the box you choose. Similar to services like StitchFix, you get a full week to try on everything and you’ll only be charged for what you keep, but you can send the rest back for free.
3. Nubian Skin
As a shade, "nude" is often a light beige, which is comparable to a caucasian skin tone. In 2014, Nubian Skin founder Ade Hassan set out to redefine the meaning of the term with a line of nude basics for people of color. Based in the U.K., this Black-owned business offers bras, panties, tights, and more to complement Black skin tones. Unsure of your shade? You can use this guide to determine whether you're a berry, a cinnamon, a caramel, or a café au lait and go one step further toward feeling more radiant in your own body.
Our favorites: Essentials Soft Bra—$32 and Boy Shorts—$20
Sizes: XS-6X, XS-6X
Return/Exchange Policy: 45 days for first orders, 30 days for returning customers
TomboyX founders (and married couple) Fran Dunaway and Naomi Gonzalez started the company out of their garage and were driven by a mission to create underwear that could fit their unique bodies. Since starting in 2012, this queer-owned business has expanded to include everything from soft bras and bralettes to loungewear, socks, and more. The brand also offers gender-affirming period underwear, and while we haven't tested it yet, it's popular among shoppers.
Most women wear the wrong bra size. Personally, I thought I was a 36B for years until I shopped at ThirdLove, and then—thanks to their signature FitFinder test—discovered I’m actually a 38C. With more than 70 sizes to choose from, you don’t have to worry about being boxed into one bra shape because you’ve got big—or conversely, small—breasts.
ThirdLove isn't everyone's top pick—our Managing Editor Amy Roberts was less than enthusiastic about their fit and cost in her review compared to bras she's found at her beloved Marshall's—but the brand's overwhelming popularity and generous return policy makes them a standout in the industry. You can shop various silhouettes, including front-closure bras, balconette bras, T-shirt bras, and others. Beyond their bra offerings, ThirdLove also offers pajamas and underwear.
6. Seraphine Maternity
Our favorites: Pink and Mocha Seraphine Maternity and Nursing Bra—$35.05 and Pink and Mocha Seraphine Lace Trim Maternity Briefs—$11.12
Sizes: B-HH, S-XL
Return/Exchange Policy: 30 days
Not all maternity lingerie is created equal, and for a lot of moms, the struggle to find cute bras and lingerie that also lends plenty of support for changing bodies is real. Enter, Seraphine Maternity. This London-based brand—which is popular with Kate Middleton, Anne Hathaway, and other celebrity moms—offers fashion-forward maternity apparel, including tops, jeans, dresses, and more. But when it comes to sexy maternity lingerie (that's also supportive and functional), it really excels.
If you want good shapewear, it makes sense to look to Kim Kardashian, right? We've written a ton about Skims here at Reviewed, from the brand's signature shapewear to bike shorts, and we've even tested them against Spanx, the classic go-to most folks think of when they want "foundational garments." Since launching in 2018, the brand has steadily evolved and now offers an assortment of everyday essentials like bras and underwear, so if you're looking for chic, minimalist undergarments to match with a slip or bodysuit, it's worth checking out.
People shop for lingerie for all kinds of reasons—some are looking for bras and underwear that offer exceptional support and all-day wearability, while others are trying to find slinky garments that are just provocative enough to move the dial and heat things up in a big way in the bedroom. While Intimissimi definitely caters to both audiences, this Italian intimate apparel brand is a really dreamy choice for those who want to add a touch of romance to their lingerie collections. Many of the shop's most popular offerings are made from premium Italian silk, which can feel like a gift you're not only giving to your partner, but also to yourself.
9. Agent Provocateur
Shopping at Agent Provocateur is sheer wish fulfillment for anyone who’s ever fantasized about having a magical wardrobe filled with corsets, suspenders, bodysuits, and the like. It's not a budget-friendly brand by any means, but you can find some utterly breathtaking pieces of lingerie, which could make you feel like an utter vixen (or burlesque dancer, if we're being honest here). The garments are beautiful, ridiculously expensive, and worth every penny if you have the extra cash to spend on them.
When you're done drooling over Agent Provocateur's impossibly stunning yet ultra-pricey pieces, you can head on over to Amazon and spend a fraction of the money on some really affordable lingerie. You might think Amazon would be the last place you’d think to look for it, but the site is actually brimming with hidden gems. You can find almost anything you want there—from plunging V-neck bodysuits to sexy off-shoulder chemises, with prices starting as low as $3 on some of these items. Because of Amazon’s review section, you can also cull through the top-rated picks to see what shoppers actually have to say about these pieces IRL, and you can get everything delivered quickly via Amazon Prime. All in all, Amazon’s lingerie pickings are a real win-win.
11. Love, Vera
What began as a side hustle for founder Vera Moore back in 2018 has since become one of the most popular places online to shop for lingerie, especially for those looking for more inclusive sizing and representation for Black women in the intimate apparel market. Love, Vera offers a ton of super-sultry picks, including teddies and bustiers, bras and bralettes, panties and more. For shoppers that want to fill their drawers with sensual yet playful undergarments, this retailer is definitely one to shop.
12. Hanky Panky
Thought thongs were uncomfortable? Think again. Hanky Panky, the celebrity-approved underwear brand that Katy Perry, Cameron Diaz, and Jennifer Aniston all swear by, has completely changed the game. If you're searching for adorable thongs or panties, you owe it to yourself to give them a try. While Hanky Panky doesn't have the best selection when it comes to bralettes—sizing options for bustier frames leave something to be desired—they could be a flirty option for those with smaller chests. Best of all? For a brand celebs love, Hanky Panky is surprisingly affordable, too.
13. Origami Customs
Designer Rae Hill, a non-binary queer femme, founded Origami Customs with a focus on creating lingerie beyond the binary. This Montreal-based business (which offers international shipping) specializes in slow fashion—that is, custom and handmade pieces that can fit any body, size, or shape and are meant to last a lifetime. This mission is enriched through sustainable manufacturing methods. Because the shop uses fabrics that are "deadstock"—meaning they were headed for a landfill—or made from recycled polyester or regenerative bamboo, they maintain an eco-friendly focus.
You can purchase gender-affirming binders, strap-on or packing bottoms, and more, as well as bras and underwear, all of which are uniquely sized for your frame. Given these garments are hand-made, wait times (about six to eight weeks) can be longer than you might encounter at other retailers, but it's worthwhile, especially if the brand's mission resonates with you.
14. Thistle and Spire
Based out of New York City, Thistle and Spire is a female-owned business that was founded in 2015 and specializes in killer bodysuits that are great for all bodies, including transfeminine folks. While you can also snag unique bras and matching panties from this brand, it's really the bodysuits that have brought Thistle and Spire so much attention, especially on Instagram. These exquisite pieces aren't for every day, under a t-shirt and jeans wear, per se, but they are truly captivating if you're looking for something alluring to wear for a special evening.
15. Cacique by Lane Bryant
Our favorites: Lightly Lined Multi-Way Strapless Bra—$46.95 to $56.95 and Strappy-Back Cheeky Panty—$18.50
Sizes: A-H, 0-28
Return/Exchange Policy: 45 days, or 65 days if purchased with a Lane Bryant credit card by a Lane Bryant reward member
One of the worst things that can happen—especially when you’re shopping for lingerie online—is that you end up with something that doesn’t fit properly or work for your body type. Fortunately, Lane Bryant has a reputation for clothing that flatters curvy frames and the same is true for their lingerie. Cacique, the brand's lingerie line, offers an assortment of bras, panties, and sexy lingerie that look and fit well, so they’re definitely a must-shop.
Whether you’re searching for sultry sets or silky-smooth loungewear, Journelle’s lingerie is one of the most versatile places to shop for intimates that can help you feel more confident in your own skin. You can shop a ton of brands through Journelle, including Bordelle, Coco de Mer, Natori, and other popular favorites.
17. Dolls Kill
Our favorites: Royal Petal Passion Lingerie Set—$48
Return/Exchange Policy: 30 days, only redeemable for store credit
Although Dolls Kill is targeted toward Gen Z shoppers, the brand's lingerie sets can work for any age if you’re in the mood for something more adventurous than you’d find at retailers like Intimissimi or Journelle. Whether it's bratty separates or goth bodysuits you’re after, this lingerie is perfect if you want to break out of the usual routine and be a real bad girl (or boy) for an evening... or three.
Searching for a brand that specializes in lingerie for fuller busts? Liberté is a Black-owned business based in New York City that offers thoughtfully constructed bras that are delicate-looking yet actually fit and support larger chests. Founder Amber Tolliver established the shop in 2019 after being frustrated with the lack of options available, and using gorgeous Italian fabrics and highly specialized artisans, has helped to bring some of the most whimsical bras and underwear to the lingerie market out now.
19. La Perla
Our favorites: Off-White Underwired Balconette Bra with Leavers Lace Trim—$465 and White Silk Brazilian Briefs with Ivory Frastaglio—$325
Sizes: A-F, XXXS-XXL
Return/Exchange Policy: 28 days
Does it get any more luxurious than La Perla? With this brand, you know what you’re getting—chic bodysuits, sultry garter belts, and all kinds of glorious lingerie that’ll make your butt and hips look phenomenal, but will also set you back many, many dollars. If you’ve got some extra cash to spend and you feel like going all-out, it’s La Perla or bust.
20. Victoria’s Secret
For many of us, Victoria’s Secret was the first place we ever shopped for bras and panties on our own and thanks to nostalgia, it’ll always hold an important place in our hearts. Whether you’ve outgrown their popular PINK line or not—many stopped shopping at the store for other reasons—the fact remains, it’s a youthful, affordable place to find spunky lingerie pieces that’ll pop out of your drawer and just beg to be slipped on, if only for an evening or two.
Prices were accurate at the time this article was published but may change over time.