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When it comes to men’s body wash, there are tons of scents to choose from: sandalwood, cedar, patchouli... and now, Xbox. Yep, Microsoft just announced that it’s teaming up with Axe for a line of gaming-inspired personal hygiene products.
According to the product description, like “pulsing green citrus, featuring top notes of kaffir lime and winter lemon, aromatic herbal middle notes of mint and sage, and woody bottom notes of patchouli and clearwood.” Wow. I don’t know what kind of Xbox they have but my brother’s definitely never smelled like that.
Xbox Lynx, made with essential oils, will include a body spray, deodorant, and shower gel (which apparently will be a body wash, face cleanser, and shampoo all in one). And if the bizarre scent isn’t enough to catch your eye, the neon lime green packaging surely will.
Our Home Theater Editor Lee Neikirk has mixed feelings about the release. “My first reaction is that this is horrible,” he admitted, before adding, “But there's also a pretty consistent turnout at eSports and Pro Gaming events where hygiene is ignored. And if this product encourages folks to be a little more hygienic at video game events, that seems like a good move.”
And one of our lifestyle writers, Jess Kasparian, agrees, comparing it to kids' products that use cartoon characters to win over their young users. "I think it's fun!" she says, "Whatever gets people to smell nice."
But the father of Xbox, Seamus Blackley, has a much different opinion. "I seriously and honestly have no comment. I have no idea what a comment would even be on this. I’m frankly thinking of just going and drinking heavily at this point," he tweeted after the news broke out online.
For now, Xbox Lynx, which comes out in July, will only be sold in Australia and New Zealand. TBD on whether American gamers will get a taste—or rather, a sniff—of the new scent later on.
Prices are accurate at the time this article was published, but may change over time.