To the delight of folks who wear suits, jackets, or uniforms every day, LG is unveiling a new steam closet that promises to sterilize and rejuvenate garments while removing wrinkles.
The LG Styler is set to debut at the 2015 International CES. It does not use chemical detergents, and instead relies on steam to deodorize fabrics (two different "aroma sheets" are also available). The hangers themselves also move and gently shake the wrinkles from steamed garments.
This is actually the second-generation version of the Styler—the first one never sold in the U.S., but this one will. It's equipped with an Easy Pants Crease Care feature, capable of refreshing and creasing a pair of dress pants in just thirty minutes.
This model also has a built-in heat pump—a device that removes moisture but recycles warm air—which LG says prevents your clothes from shrinking while they dry.
LG's new model is more compact at just 30 percent the size of the original, with the capacity to hold four articles at once. It features rounded edges, a glass door, and aluminum handles intended to match any interior decor.
Like other high-end LG laundry products, the Styler features Smart Diagnosis and NFC tagging. Smart Diagnosis alerts the user via smartphone when the appliance needs maintenance, and NFC lets users to download additional cycles to their smartphones, which may then be uploaded to their Styler with a tap of the smartphone to the appliance.
LG claims that the Styler can use steam to sterilize clothes, and can also eliminate approximately 92% of perchloroethylene—the main chemical left on clothes after dry cleaning and a probable carcinogen.
The Styler is sure to draw comparisons with Swash, a clothing refresher by Whirlpool that uses Keurig-like detergent pods to rejuvenate garments, but the two devices are actually quite different. Swash takes only 10 minutes to refresh an item, but doesn't claim to sterilize clothes, doesn't steam clothes, and can't re-crease pants. LG's Styler takes longer, and we can't imagine it will be less expensive than Swash.
We think the biggest market for both of these products is in hotels, where business travelers frequently rely on subpar irons and long, steamy showers to take the wrinkles out of clothes. That's why we wouldn't be surprised to see folks from Hilton, Marriott, Sheraton, and Holiday Inn taking an interest in this new category of clothing care.