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OXO, perhaps best known for its line of kitchen tools and utensils, has unveiled a collection of small kitchen appliances called OXO On. The series includes two coffee brewers, a kettle, two toasters, a hand mixer, an immersion blender, and an integrated coffee grinder and scale
The new products not only mark OXO's first foray into the appliance world, they are the first electronic devices the company has ever produced.
We recently had a chance to check out the entire collection and were impressed by some of the unique features.
There's a ton of competition in the small appliance space, and OXO seems to realize this. You need to offer something unique to stand out among the likes of KitchenAid, Hamilton Beach, and Cuisinart. But it looks like OXO is coming out swinging.
OXO On is OXO's first foray into appliances.
"This launch is the culmination of more than two and a half years of research and development efforts," said Alex Lee, president of OXO. "Our goal was to take the design philosophy and processes we've developed over the past 25 years and apply them to the small kitchen electric appliance category."
The OXO On line ranges in price from $80 to $300, and will hit the market this fall.