We've Been Storing Our Beer All Wrong

Somebody's Heine crowdin' your icebox? Here's how to fix it.

Credit: BottleLoft

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Modern living is increasingly about spatial efficiency—doing more with less. But when it comes to food storage, that can get tricky. A lot of food is short and wide (pizza boxes, leftovers in Tupperware) or tall and skinny (milk, condiments), and playing Tetris with your consumables isn't much fun.


Brian Conti with a Strong Like Bull throw magnet.

Luckily, design engineer Brian Conti has decided to tackle the problem head on.

In addition to his day job, Conti has also founded two companies of his own—Spoke Design and Strong Like Bull Magnets—to pursue his own personal design projects.

The inspiration for his fifth and most recent Kickstarter project was born of necessity and grounded in his ample experience with strong magnets.

“The introduction of a 6-pack or 12-pack of bottled beverages into my refrigerator creates space havoc," he said. "After some thought, it was obvious that there was a lot of unused space at the top.” Thus the BottleLoft magnetic bottle hanger was born.

Here's how it works: Each bottleLoft strip includes three custom-sized neodymium magnets surrounded by steel cups, and sticks to the roof of your fridge with adhesive backing. Any bottle with a ferrous metal lid simply snaps into place, floating effortlessly above the rest of your food.

RELATED: The Coolest Ways to Store Your Wine

If you’re worried about spills, don’t be: Conti says each magnet is capable of holding more than 50 pounds. Regardless of what you’re drinking—be it Bud, Starbucks, or Dr. Pepper—you can safely assume it won’t be that heavy.

What’s more, the adhesive backing is a VHB (very high bond) tape graded for low-temperature environments, and according to Conti, it's rated to hold 110 pounds per square inch. Since the strips are eight inches long, that makes them good for 880 pounds under ideal conditions.

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You don’t have to take our word for it. Conti even set up a makeshift earthquake simulator to test the strength of his creation:

Conti's campaign has been a smashing success, more than doubling its $20,000 goal in three weeks. With a little under a week to go, it seems safe to say that this is a ground floor worth getting in on.

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