Bud Light's New Fridge Is the Smart Way to Do Game Day
The most absurdly useful fridge for the big game
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It's not surprising that Budweiser would make a smart beer fridge. After all, the beer-maker loves gimmicks that get people to buy more Bud Light. But while the new Bud Light "Bud-E" fridge does seem like one heck of a ridiculous gimmick, many of its features are actually pretty darn cool.
According to Anheuser-Busch, the fridge connects to a smartphone app to help you manage your beer supply. That info is duplicated in an on-fridge display, which also shows the current temperature. The Bud-E (which is big enough to store 78 beers) will cool your Bud Light (or any other beer) down to below 32 degrees, but Budweiser says they shouldn't freeze.
Pick your favorite football team in the fridge app and it will remind you to buy more beer ahead of gametime if you're running low. The company also partnered with Saucey, an alcohol delivery startup, so you can restock your Bud-E fridge straight from the app—no trip to the liquor store required.
When you do stock up with warm beer, the app even offers a countdown clock to let you know when your suds are cold enough to drink.
The Bud-E comes in a gaudy neon blue with a giant Bud Light logo plastered on the door. Unfortunately, there aren't any other color options. Canadians can order a red Budweiser variant that includes an added goal horn feature, but that's the only variant available up north.
Anheuser-Busch partnered with Buzz Connect and Linq IQ to produce the specially branded fridge. The machine itself seems to have been made by Linq IQ, but unfortunately there doesn't appear to be an unbranded version for those of us who aren't that into macrobrews.
In the U.S., the Bud Light Bud-E fridge is only available in California, where you can currently order it for $299. There's no word on whether it will be released in other states.