10 things everyone is wearing on Instagram—and where to buy them
The influencers have spoken.
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Remember when you used to flip through magazines for style inspo? Ah, the good old days. Now, instead of opening Cosmo, many of us are scrolling through Instagram to find out what all of the "it" people are wearing. The booty-shaping leggings everyone wants? Yes. A puffer coat that has its own Instagram page? Absolutely. The sneakers that you've seen on all of your favorite influencers? Of course.
To help you stay on-trend no matter how many followers you have, here’s what’s everywhere online right now, and where to buy it all.
1. These Spanx faux leather leggings
Spanx revolutionized the shapewear industry by producing products that suck you in but don't suck to wear. It's racking up all the Instagram likes right now for one specific, shiny reason: its faux leather leggings. Made of nylon, spandex, and elastane, the leggings have over 3,300 glowing reviews from Nordstrom shoppers and claim to give you a “flat gut” and “great butt,” according to the brand.
Staff writer Rachel Murphy tried out the popular Spanx leggings and loves how comfortable they are and that they slim all the right spots. Plus, she says they actually look like luxe leather and are thick enough to wear in cooler weather.
2. This Gymshark activewear that's #fitspo-approved
Are you really working out unless you’re sporting a pair of Gymshark leggings? And more specifically, is your workout worth posting on Instagram unless you’re sporting the brand? Gymshark activewear has become a mainstay in the fit-fluencer community for the booty-shaping silhouette of its leggings, which boast a high waist and compressive fabric.
Our style editor Amanda Tarlton—both a fitness fanatic and yoga teacher—says she loves how Gymshark athleisure makes her feel confident and put-together any time she sets foot in a gym. Want to feel like a bonafide influencer? Pair the trendy OG leggings with a matching long-sleeved crop top.
3. The viral Amazon coat
With over 16,000 ratings and counting, #TheAmazonCoat has legions of fans, including influencers and celebs alike who've been spotted wearing it. Not only has Lucy Hale worn it multiple times, but the down jacket even has its own Instagram page. Available in 17 colors, the puffy coat is made from polyester, duck down, and duck feather is an affordable, high-quality alternative to pricier parkas.
Our style editor owns the coat and says it's very warm without being suffocating, and actually lives up to its promise of being waterproof. Other reviewers add that it’s long enough to keep your tush warm whether you’re watching winter sports from the sidelines or going for a windy stroll. Plus, with six spacious pockets, there's plenty of room for gloves, chapstick, phones, and your chilly hands.
4. This Skims shapewear from Kim Kardashian herself
What happens when you combine Kim Kardashian and shapewear? You get Skims, the brand that Instagram can't get enough of. Mrs. West worked her magic to grace us with stunning and minimalist loungewear you can wear underneath your winter layers or all on their own.
Our health and fitness editor Sarah Hendricks tested a range of Skims products from leggings to tanks to underwear, and says they feel “heavenly to wear.” And in a battle against shapewear powerhouse Spanx, one of our testers says Skims' sizing and color palette is far more inclusive for a range of body shapes and sizes.
5. These wildly comfortable Cariuma sneakers
Cariuma sneakers have snuck their way into our feeds, and with a waitlist several thousand eager shoppers long, we can’t seem to get enough. The canvas sneakers are similar in construction to your standard Converse or Vans shoes, but the Brazilian brand prides itself on using sustainable recycled plastic and self-regenerating bamboo.
Our style editor Amanda Tarlton is personally obsessed with Cariuma's best-selling Ibi sneaker: “To say that Cariuma sneakers are comfortable would be a serious understatement. In fact, I’d argue that they are the most comfortable shoes I’ve ever had the pleasure of wearing.” She adds that they require no break-in period, and leave your feet blister-free.
6. This cozy Carhartt hat with over 85,000 reviews
What was once reserved for truckers and construction workers morphed into a brand you’d be hard-pressed to miss on a scroll down Instagram lane. Carhartt's popular beanie is an under-$20 way to make any outfit look instantly trendier and is made with a warm and cozy acrylic rib-knit fabric. It comes in 26 colors and is one-size-fits-all, so people of all ages and genders can find one that fits both their style and head size. Many of its 85,000+ reviewers say the hat stretches easily over your hair and doesn’t lose its elasticity after washing.
7. These super popular Allbirds sneakers
Allbirds Wool Runners are flying off the digital shelves, and it’s not hard to understand why. They boast a sleek, elongating upper made of eucalyptus tree fiber (which the brand touts for its sustainability) and an arched sole for added support. But the real, ahem, kicker is that the sneaks are machine washable.
One Reviewed tester tried out a pair of Allbirds Wool Runners and found the wool sneakers to be warm enough for winter yet breathable enough for summer. And as for how they feel? “They're so comfortable, I would keep them on through the night if it were socially acceptable to wear shoes in bed,” she says.
8. These so-called 'indestructible' pantyhose from Sheertex
One of the main downsides to pantyhose is that if you’re not careful, they can snag and unravel in seconds, leaving you with an unsightly tear running down your leg. Enter Sheertex, which has made its presence known with no shortage of Instagram ads. The talked-about tights claim to be "10 times stronger than steel," thanks to their proprietary knit of stretch yarn and what the brand calls "the world’s strongest polymer.” Reviewed's health and fitness editor, Sara Hendricks, bought a pair and, after putting them through a series of intense tests, found them to be essentially untearable by human hands. As far as looks go, she says they look like any other pair of pantyhose but they're a good investment if you value durability.
9. These booty-enhancing leggings that started on TikTok
Now this is an Instagram trend we can totally get behind—pun intended. With a strategically-placed scrunched detail mid-tush, these viral leggings give you an instant lift, no squats or invasive procedures required. While there are tons of brands out there getting in on the textured trend, Seasum’s pair is taking the internet by storm having garnered over 33,000 reviews. They come in 43 colors and patterns including tie-dye and reviewers say they look flattering on all body types. Fans add that the leggings are very opaque, so you won't need to worry about any surprise underwear appearances.
10. The underwear brand that's all over: MeUndies
From Instagram ads to podcast intros, MeUndies is making its mark in the ever-bourgeoning undergarment industry—and the brand's success and recognition is totally warranted. Not only is there a comprehensive selection of underwear styles like boy shorts, briefs, and more, but MeUndies is also home to the comfiest loungewear you’ll ever wear, according to health and fitness editor, Sara Hendricks. Shopping at MeUndies is almost as fun as wearing the undies, as designs range from whimsical dirty martinis to text messages reading flirty notes like “u up?” If you find a pair so nice you want to buy it twice, it might be worth the membership option, which automatically ships you a new pair each month and grants you significant discounts on all of the brand's panties (and socks).
Prices were accurate at the time this article was published but may change over time.