9 swimsuit brands you've seen all over Instagram
Pick your next suit from your social media feed.
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There's no shortage of places to buy swimsuits. Whether you're looking for a one-piece, bikini, or tankini—or even a cute cover-up for post-dip wear—you have tons of options. There are bathing suits for nearly every budget, every body shape, and every occasion. In other words, shopping for one can be overwhelming.
An unexpectedly good place to start when you're swimsuit shopping is your Instagram feed. Chances are high that your favorite influencers have posted fit pics in this season's hottest new swimwear from the hottest new retailers. (Not to mention all the ads you'll be served up once you start looking at #bikinis.) If you’re in search of a new suit—or two or three—we’ve rounded up nine popular brands that are all over our IG feeds.
YouSwim rose to Instagram fame due to its one-size-fits-all swimsuit. According to the brand, its swimwear is made of a stretchy-yet-opaque fabric that fits women's sizes 00 to 14. It offers both one-piece and two-piece styles, all of which come in a rainbow of colors, from basic black and white to lime green and lilac.
As a style freelancer, I had the opportunity to test a YouSwim suit, and I loved it. I’m typically a size 10, and the Eva two-piece stretched to fit me comfortably without pinching, while providing enough coverage for me to feel confident while running, jumping, and playing at the pool and lake.
You may know Summersalt for its viral Sidestroke swimsuit, the one-piece that once had a 10,000-person waiting list, thanks to its flattering compressive fit and flirty one-shoulder style. The brand also offers a bunch of other equally colorful and equally coveted one-pieces and two-pieces. You'll find suits with leopard print, stripes, ruffles, cut-outs, and more, all in women's sizes 2 to 22.
"This suit fits like a glove and I've never felt so beautiful or confident in a bathing suit," one reviewer says of the wrap one-piece. Another says that the Marina bikini top is "secure for swimming but also so flirty and fun."
Cuup started as a trendy lingerie brand but it's since expanded into equally stylish swimwear. Inspired by its popular bras, Cuup's selection includes three styles of tops—balconette, plunge, and scoop—and three styles of bottoms—bikini, high waist, and full coverage—that you can mix and match in various colors. The bathing suits come in women's sizes XS to XXL.
Reviewed's health and fitness editor, Sara Hendricks, is a big fan of the Cuup bathing suit. “The balconette swim top fit impeccably and felt more supportive and secure than other bathing suit tops I’ve worn,” she raves.
Zaful is one of the best-known places to get a swimsuit for cheap. You can find bikini sets and one-pieces starting as low as $9.99. Not only are the prices more budget-friendly, Zaful also has a huge selection of on-trend styles and prints. From thong bikinis to one-shoulder monokinis to ribbed one-pieces, there are hundreds to choose from.
Reviewed's style editor, Amanda Tarlton, is a big fan of Zaful. She loves that she can get multiple suits for under $100 and that the bathing suits are surprisingly good quality. She also likes how there's such a variety of unique and trendy designs available.
5. Girlfriend Collective
Since it launched in 2017, Girlfriend Collective has been making waves on social media with its sustainable clothing—including bathing suits. Girlfriend Collective's one-pieces and two-pieces are simple yet stunning, and the company boasts they're made of recycled fishing nets, plastic bottles, and other industrial waste cleaned from the ocean. Plus, the brand says it donates 1% of swimwear sales to Healthy Seas, a non-profit dedicated to keeping the oceans litter-free. The bathing suits come in women's sizes XXS to 6XL.
Take it from Reviewed's style editor, Amanda Tarlton, who tested out one of Girlfriend Collective's bikinis this summer and was impressed with its comfort and high quality. She also liked that the bottoms provided ample coverage, unlike the cheeky thong bikinis that are all the rage right now.
Similar to Cuup, Lively is an underwear-gone-swimwear brand that's beloved by Instagram influencers. On its site, you can shop a variety of unique one-piece and two-piece styles with fun accents like color blocking, ruching, bows, and stripes. Lively also offers swimwear specifically for those with larger busts—ranging from 32DDD to 40DD—like the Busty Bralette, which features more support and coverage. The bathing suits come in women's sizes XS to XXL.
Of one of the bralettes, one fan raves, "I'm crying tears of joy. I have never found a suit I feel comfortable and confident in—until this one. It hugs in the right places, and the texture hides all of my potential insecurities."
7. Vitamin A
Vitamin A says its swimwear is made from “the first premium swim fabric made from recycled nylon fibers,” saving water and diverting waste from landfills as part of its manufacturing process. The California-based brand offers a range of suits, all available in your choice of sleek and smooth or textured and ribbed material. Browse picks like bright, high-cut bottoms, open-back one-pieces, and convertible tops that can be worn as a triangle, halter, bandeau or wrap style. The bathing suits come in women's sizes XS to XL.
"These bathing suits are perfect for my active lifestyle!" one person raves. "They are very comfortable, have great coverage, and are the perfect mix of sexy and sporty."
Aerie has long been a go-to place to shop for swimwear, whether you're looking for island-inspired plunge bikini tops, trendy high-cut bottoms, or peek-a-boo one-pieces. Aerie also has a sustainable swim collection called Real Good that's made from recycled nylon, which the brand says has less than half the carbon emissions impact as regular nylon. The bathing suits come in women's sizes XXS to XXL and the one-pieces come in regular and long lengths.
One of the most popular bathing suits from Aerie is the wrap one-piece, which has over 500 5-star reviews."Best. Swimsuit. Ever," one person gushes. "Hugs all the right places and makes me feel like a queen!"
9. Monday Swimwear
Monday Swimwear has bathing suits that are stylish, yes, but also (you guessed it) sustainable, with a line of bikinis and one-pieces made from recycled materials. There are cheekier, sexier styles for those who want to show some skin along with fuller coverage options with more support for those looking for something suitable for swimming or playing a heated match of beach volleyball. The bathing suits come in women's sizes 0 to 18.
Many reviewers have dubbed the Barbados set the "little black bikini" of swimwear. "It fits perfectly, the material is the buttery soft feel we know and love from MS, and it just looks so chic and sexy," one customer says.
Prices were accurate at the time this article was published but may change over time.