The Best Drugstore Concealers of 2024

ColourPop’s concealers are sold at a drugstore price of under $10 through the company’s website and Ulta, so you won’t find them in an actual drugstore.I used this concealer prior to testing and loved it, which is why I wanted to throw it into the mix. Despite its claims for a full-coverage, matte finish, I find this concealer buildable and velvety enough to sit on my skin without settling in or looking dry. I also appreciate its easy-to-blend, creamy formula and flat doe-foot applicator that holds the perfect amount of product.

Given how impressed I was when I used it in my personal life, I’m not surprised to see that it landed at the top of this list after extensive testing. It was among the three drugstore options that should have gone to panelists—but as apparent stock issues meant that not a single tester could get their requested color (or backup color), we couldn’t fully vet it.

The concealer comes in 30 shades (when available), both cool and warm, ranging from “pure white”—which can be used as a mixer to lighten any other shade—to “deep dark.” My main complaint with ColourPop is that it oxidizes in a noticeable way. It went onto my skin looking light and cool-toned and turned orange as soon as it began to dry. When I used this concealer prior to testing, I must have purchased a lighter shade or one with a different undertone that was more suitable for my coloring, as I can remember it oxidizing but not looking orange. I’d err on the side of purchasing a shade lighter.

Originally in my top picks, our panelists tested this concealer from L’Oreal, too—and that’s where it began to fall flat. First, it comes in 25 shades but many of them are fair and light shades. Four of our five testers noted that the shade range could use some diversifying.

When it came down to it, this concealer gave medium to full coverage and wore fine throughout the day, but all panelists had one or more gripes with it, including disliking the smell or needing to apply more concealer than expected to get great coverage.

A brand with some of the lowest prices, E.L.F. consistently under-promises (let’s face it, you wouldn’t expect much from a $3 eyeshadow quad) and over-delivers. I love the brand for that, and I wish it were the case for these eye concealers. The E.L.F. Cosmetics Hydrating Camo Concealer felt heavy and looked dry on my normal-to-dry skin (ironic, given the name). With a large doe-foot applicator, this looks like it’ll rival the Makeup Revolution concealer, which earned a higher slot on this list, but it fell flat for me.

This full coverage concealer from Makeup Revolution has a wide applicator—a style that some higher-end brands use—that deposits plenty of its thick formula. It also comes in 45 shades that rival high-end brands,for a bargain price but it’s under $10. Sadly, it wasn’t very memorable. It blends easily, looks fine on the skin, and doesn’t fade too much throughout the day, but the positive attributes of this concealer are also true of the CoverGirl one, which outperforms this.

I had higher hopes for this Makeup Revolution concealer, as I assumed it would have the same likable attributes as the Conceal & Define one, but with the added bonus of feeling and looking hydrating on the skin because of its inclusion of hyaluronic acid. Instead, the Conceal & Hydrate appeared powdery on my skin—not a problem with its non-hydrating counterpart—and had the exact same results otherwise.

This NYX Professional Makeup concealer blends out easily and looks nice on, but the applicator doesn’t hold much product and feels drying on the skin as you swipe on the product. This is not a bad option in a pinch, but you’ll end up needing to dip into the concealer multiple times if you want a full coverage look. It offers 20 shades, which isn’t bad, but it could stand to expand its deeper tones. If you try this formula and like it, it also comes in color-correcting shades green, yellow, and lavender, which may interest you if you're looking to neutralize redness, blueness, or sallowness, respectively.

I liked how buildable the Revlon PhotoReady Candid Antioxidant Concealer was, how nicely it blended into and felt light on my skin, and how it wore throughout the day. However, it has a limited shade range of 18 that many can’t shop, which explains it falling in the middle of our list of 14 concealers.

The Neutrogena Healthy Skin Radiant Cream Concealer clung to dry patches that I didn’t know I had and only looked decent on my skin from far away. Similar to the NYX concealer, it took multiple swipes to build up the coverage, but I could still see a bit of blue showing through under my eyes. The shade range isn’t terrible at 15 colors total and five in each category (light, medium, and dark), but I’m not confident everyone could find their ideal shade.

The Wet n Wild Photo Focus Concealer has an incredibly limited shade range of just 14 with the majority being light colors. Even looking past that obvious issue, the applicator felt dry on my skin and didn’t hold a lot of product, leaving much to be desired.

The Milani Cosmetics Conceal + Perfect Longwear Concealer was not easy to apply; it clung to the inner corner of my eye despite my best efforts to blend it out and it settled into fine lines. And my fuss over the application was for naught, as it did not keep its coverage under my eyes throughout the day.

The Maybelline Fit Me Concealer offers light to medium coverage that looks fine on the skin, but the shade range of 18 has gaps between colors that may make it difficult to find a suitable shade for you. I’ve owned this concealer a few times throughout my makeup-wearing life, but I have a theory that the formula changed, as the last tube I repurchased immediately after running out of one felt very different on my skin. Needless to say, it’s no longer a favorite concealer of mine and it fell toward the bottom of this list because it thins out to let discoloration show through.

Clearly, because of its ranking, I liked the Fit Me better than the Maybelline Instant Age Rewind Eraser, which comes in a plastic tube with a sponge-tipped applicator that the product disburses through. The shade range lacks in the same way the Fit Me one does, but I liked the look of this concealer on my skin better, as it made my under-eyes appear very smooth. My gripe with this concealer, and why it’s further down on this list, is the messy application that’s seemingly less hygienic. Any formula you don’t use that came through the sponge tip just sits there (and I imagine dries up a bit), only to be applied to your face on next use. That, or you have to squeeze the sponge until you can get the excess product out so that it doesn’t sit damp in the sponge. Maybe I’m overthinking it, as other applicators sit with concealer on them, too, but it’s usually in the air-tight tube, which feels different to me.

I disliked the E.L.F. Cosmetics 16HR Camo Concealer for the same reasons its hydrating counterpart is so low on this list. However, without that somewhat more hydrating boost from the hyaluronic acid included in the hydrating one, this concealer was even drier feeling and looking on my skin.