Kitchen & Cooking

My Way or the Huawei: How to Pronounce Tricky Brand Names

We struggled to say "Miele" so you don't have to.


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Here at, we review products from dozens of brands across a huge array of categories. Some are easy to talk about—Whirlpool, Canon, and LG don't give us any trouble when it comes to pronunciation. But there are other brands that make things more difficult.

Many manufacturers have names that originate in other languages, some include unusual letters (like ç), and others just aren't said the way you'd think.

So we put our reviewers to the test to see if they could pronounce names like Etymōtic and Huawei. As it turns out, while we're great at reviewing products, our pronunciation skills could use some work.

So learn from our mistakes and become a master of manufacturer nomenclature. You've got room up there in your noggin for more useless information, right?