Skip to main content
Gift Guides

45 best toys of 2026 to shop before they sell out

Picked for you by our young-at-heart editors.

Several toys including Rumi, Grogu, Elmo, Pikachu, Smiski, Calico Critter, LEGO, Woody, and Barbie in front of a light blue background with a gold ribbon. Credit: Reviewed / Amazon

Products are chosen independently by our editors. Purchases made through our links may earn us a commission.

Every holiday season has its must-have toy, the one that vanishes from shelves before the Thanksgiving leftovers are gone. This year, there isn’t just one. Between a second wave of KPop Demon Hunters mania, Pokémon’s 30th anniversary, and a squishy-toy craze that somehow made a stick of butter the most coveted shape of the year, the best toys of 2026 are pulling kids (and plenty of grown-ups) in a dozen directions at once.

To help you keep up, we rounded up the 45 hottest toys of the season, from singing HUNTR/X dolls and blind-box collectibles to a Switch 2 bundle the whole family will fight over. We grouped the list by age, from toddlers through teens (plus a few picks the whole family can share), and it spans everything from stocking stuffers to splurges.

One piece of advice: Shop early. The best toys tend to sell out long before the last-minute rush, so anything on your must-buy list is worth grabbing now, before it’s gone until next year.

Jump to

  • Toddlers & preschoolers
  • Little kids
  • Big kids & tweens
  • Teens & grown-up fans
  • The whole family

Best toys for toddlers & preschoolers

1. For the Bluey superfan who wants the whole Heeler family

Product image of Bluey Light and Surprise Heeler House
Bluey Light and Surprise Heeler House

At 28 inches tall, this is the biggest Bluey house yet, complete with Bluey, Bingo, Chilli, and Bandit figures and more than 50 sounds and phrases from the show. The spinning chimney even projects stars onto the ceiling, just like in the girls’ bedroom.

BUY NOW
at Amazon

2. For the little one who can’t resist a good tickle

Product image of Sesame Street Tickle Me Elmo Giggle Max
Sesame Street Tickle Me Elmo Giggle Max

The ’90s phenomenon is back as an 18-inch plush that’s much softer than the original. Tickle him and he dissolves into contagious giggle fits, so expect the whole family to be laughing along.

BUY NOW
at Amazon

3. For the little listener who always wants one more story

Product image of Tonies Toniebox Lite
Tonies Toniebox Lite

Screen-free storytime just got more affordable: The Toniebox Lite is the first Toniebox under $100, and it works with every Tonies figure. It skips the games and extra memory of the full-size box, but for bedtime stories on repeat, it’s all little listeners need.

BUY NOW
at Walmart

4. For the PAW Patrol pup who’s also dino-obsessed

Product image of PAW Patrol: The Dino Movie Megasaurus Dino Vehicle
PAW Patrol: The Dino Movie Megasaurus Dino Vehicle

At first glance, it’s Rocky’s recycling truck. Press a button, though, and a dinosaur about two and a half feet tall inflates out of the back in seconds, then pops off for stomping around the living room.

BUY NOW
at Amazon

5. For the toddler with a Nintendo-loving parent

Product image of Fisher-Price Little People My Mario Adventure Playset
Fisher-Price Little People My Mario Adventure Playset

Nintendo is making its first move into toddler toys, and this playset is a parent-pleaser, too. Kids can send Mario down the warp pipe for that classic sound effect, make the Chain Chomp hop and bark, and collect coins along the way.

BUY NOW
at Amazon

6. For the little chef who’s always craving pasta night

Product image of Play-Doh Super Sizzlin’ Kitchen Playset
Play-Doh Super Sizzlin’ Kitchen Playset

The star of this kitchen is a pasta roller that cranks out Play-Doh spaghetti, rigatoni, and gnocchi. Molds for dumplings, waffles, and eggs round out the menu, and the burner makes different sounds depending on what’s cooking.

BUY NOW
at Amazon

7. For the toddler artist (and the parent who wants clean walls)

Product image of Crayola Color Wonder Magic Light Brush featuring Ms. Rachel
Crayola Color Wonder Magic Light Brush featuring Ms. Rachel

Kids dip the light-up brush into invisible paint and Ms. Rachel sings along, teaching colors in English or Spanish. The paint shows up only on Color Wonder paper, so walls and couches stay safe.

BUY NOW
at Amazon

8. For the tiny boss who wants to work from home

Product image of VTech Little CEO Learning Desk
VTech Little CEO Learning Desk

Toddlers can work from home just like Mom and Dad, with a keyboard to bang on, a coffee cup to stir, and a webcam to toggle on and off. A tiny succulent and a removable phone complete the corner office.

BUY NOW
at Amazon

9. For the little conductor who loves Bluey

Product image of Brio Bluey Train Set
Brio Bluey Train Set

Bluey meets a classic wooden train set in this 15-piece Brio collab, complete with Bluey and Bingo figures. It’s already racking up preorders, so it’s worth grabbing early.

BUY NOW
at Amazon

10. For the little builder who loves the outdoors

Product image of Magna-Tiles Tree Top Adventure
Magna-Tiles Tree Top Adventure

This 42-piece set brings the forest indoors, with leaf-patterned tiles plus moose and squirrel figures. Kids can build treetop hideouts and woodland habitats without ever putting on their boots.

BUY NOW
at Target

11. For the messy explorer who loves to dig, pour, and splash

Product image of ComfyBumpy Sensory Table
ComfyBumpy Sensory Table

This solid-pine sensory table gives toddlers and preschoolers a dedicated spot for water, sand, and messy crafts. It comes with two foldable sensory bins and three smaller accessory bins, and when the lids go on, it turns into a regular activity table for drawing or building blocks.

BUY NOW
at Amazon

Best toys for little kids

12. For the kid who knows every word to ‘Golden’

Product image of Mattel KPop Demon Hunters HUNTR/X “Golden” Singing Dolls
Mattel KPop Demon Hunters HUNTR/X “Golden” Singing Dolls

Last year, KPop Demon Hunters toys couldn’t keep up with the movie’s hype. This year, HUNTR/X is fully stocked: Rumi, Mira, and Zoey each sing “Golden” and come dressed in their on-screen stage looks, so fans can reunite the whole trio for their own living-room concert.

BUY NOW
at Amazon

13. For the KPop Demon Hunters fan who’s Team Derpy

Product image of Squishmallows KPop Demon Hunters Derpy
Squishmallows KPop Demon Hunters Derpy

Derpy, the near-silent tiger from KPop Demon Hunters, may be the most lovable breakout character of the year. This 12-inch Squishmallow has fuzzy ears begging to be rubbed, and an 8-inch Sussie is available for smaller budgets.

BUY NOW
at Amazon

14. For the kid who wants a tiny Jedi of their own

Product image of Star Wars Action Buddy Grogu
Star Wars Action Buddy Grogu

Grogu’s big-screen return has made him one of the toughest toys to track down this season. This 10-inch Action Buddy has more than 50 sound and action combos, and he even drifts off to sleep when you rock him.

BUY NOW
at Amazon

15. For the shark-obsessed kid

Product image of Primal Hatch Megalodon Hatching Shark Egg
Primal Hatch Megalodon Hatching Shark Egg

Fill the egg with water and watch it fizz, foam, and turn red before a 16-inch megalodon bursts out. Unlike most hatching toys, this one resets for repeat reveals, so it’s not a one-and-done gift.

BUY NOW
at Amazon

16. For the kid who wants a pet that grows up with them

Product image of FurReal Gabby the Grow & Roar Interactive Plush Tiger
FurReal Gabby the Grow & Roar Interactive Plush Tiger

Gabby starts out as a tiny cub and grows into a full-size tiger as kids feed and play with her. With more than 100 sound and motion combos, plus a bottle and toy she reacts to, she’s this year’s FurReal wow gift.

BUY NOW
at Amazon

17. For the kid whose mood changes by the minute

Product image of Hasbro Furby Vibes
Hasbro Furby Vibes

Last year’s DJ Furby has a moodier sibling: Furby Vibes changes personality depending on which glasses she’s wearing, from pop star to punk rocker to spa-day chill. Each mood unlocks different games, and her long hair is made for styling.

BUY NOW
at Amazon

18. For the Toy Story fan who never outgrew Woody

Product image of Mattel Disney and Pixar Toy Story 5 Running Woody
Mattel Disney and Pixar Toy Story 5 Running Woody

Since Toy Story 5 hit theaters this summer, Woody is right back at the top of wish lists. This Mattel figure is inspired by the new film and ready to hustle after the rest of the gang.

BUY NOW
at Amazon

19. For the kid who loves big trucks and bigger teeth

Product image of Monster Jam Chomping Megalodon RC Truck
Monster Jam Chomping Megalodon RC Truck

Kids lead this chomping shark truck around on a chain, then hit beast mode and watch it break free. It’s a simple gimmick with near-universal appeal, whether or not your kid has ever watched Monster Jam.

BUY NOW
at Amazon

20. For the aspiring ballerina

Product image of Barbie in the Nutcracker Clara Ballerina Doll
Barbie in the Nutcracker Clara Ballerina Doll

Barbie in the Nutcracker returns to Netflix this fall, reimagining the classic movie from 25 years ago. This Clara doll has articulated ankles, so she can point her toes like a true ballerina.

BUY NOW
at Amazon

21. For the Hot Wheels fan who needs more parking

Product image of Hot Wheels City Ultimate T-Rex Garage
Hot Wheels City Ultimate T-Rex Garage

Kids race cars through the loop until one lands the hit that sends the giant T-Rex into a chomping finale. Parents will appreciate that it doubles as storage for about 50 cars, and it runs on kid power, not batteries.

BUY NOW
at Amazon

22. For the soccer star

Product image of Barbie Roll and Reveal Soccer Player Doll
Barbie Roll and Reveal Soccer Player Doll

Kids roll the soccer ball, and it pops open to reveal a Barbie ready for game day. Practice cones, a water bottle, a mini ball, and a trophy come along for the win.

BUY NOW
at Amazon

23. For the kid building their own Calico Village

Product image of Calico Critters Cutie Collectibles Very Berry Babies Series
Calico Critters Cutie Collectibles Very Berry Babies Series

These blind-box Calico Critters babies come dressed in sweet fruit-themed costumes, and there are six to collect. At under $10 each, they’re an easy stocking stuffer that slots right into any existing Calico Village.

BUY NOW
at Barnes & Noble

24. For the doodler who wants drawing lessons, minus the screen

Product image of Grownsy Drawing Robot
Grownsy Drawing Robot

Kids scan one of 150 included cards, and Grownsy's little robot talks them through drawing it step by step with voice prompts and lights. There's no app or Wi-Fi to set up, and it comes with 12 markers, five drawing pens, and a reusable board. It's designed for ages 3 to 8.

BUY NOW
at Grownsy

25. For the crafty kid who still believes in fairies

Product image of Make It Cute Tiny Fairy House Craft Kit
Make It Cute Tiny Fairy House Craft Kit

Co-founded by Amanda Seyfried, Make It Cute makes screen-free craft kits, and this one lets kids build and decorate a miniature fairy house in about 15 minutes, with no glue or tools. It includes 58 stickers and accessories, and it connects with other Tiny House kits to create a whole Tiny Town. It's rated for ages 4 and up.

BUY NOW
at Amazon

Best toys for big kids & tweens

26. For the squish connoisseur who needs the real deal

Product image of NeeDoh Nice Cube
NeeDoh Nice Cube

NeeDoh squishies are so in demand this year that they routinely sell out, and knockoffs have flooded the market to fill the gap. Shop early to make sure the satisfyingly solid squish you’re gifting is the real deal.

BUY NOW
at Amazon

27. For the kid who’s all in on the viral trend of the year

Product image of Rapean Butter Squishy 4-Pack
Rapean Butter Squishy 4-Pack

Yes, the viral toy of the year is shaped like a stick of butter. This four-pack of squeezable pats delivers the slow, satisfying squish kids can’t stop sharing online, and it doubles as an easy stocking stuffer.

BUY NOW
at Amazon

28. For the Pokémon trainer who wants a partner that talks back

Product image of Pokémon Pikachu Puppetronic by RealFX
Pokémon Pikachu Puppetronic by RealFX

Slip your hand inside, and Pikachu blinks, twitches his ears, and chatters back, with more than 100 sounds and actions triggered by your movements. It arrives just in time for Pokémon’s 30th anniversary, and it’s been moving fast since preorders opened.

BUY NOW
at Amazon

29. For the Star Wars builder who wants their set to fight back

Product image of Lego Star Wars Smart Play: Throne Room Duel & A-Wing
Lego Star Wars Smart Play: Throne Room Duel & A-Wing

Lego’s new Smart Brick adds lights, sounds, and reactions to the build, so this Star Wars set responds to how kids swoosh and duel. With more than 900 pieces, it’s a big project for builders 9 and up that keeps going long after the last brick clicks in.

BUY NOW
at Amazon

30. For the bag-charm collector on a budget

Product image of Care Bears Caring Cuties
Care Bears Caring Cuties

These blind-box bag charms capture each Care Bear’s personality, from Grumpy Bear’s signature pout to Bedtime Bear’s sleepy eyes. They’re a sweeter, more affordable take on the bag-charm craze Labubu started.

BUY NOW
at Amazon

31. For the slime fanatic who loves a spa day

Product image of Gui Gui Mega Slime Haul
Gui Gui Mega Slime Haul

This slime kit leans all the way into the get-ready-with-me trend, with five scented slimes plus a gua sha tool and roller for stretching and smoothing. With 50-plus pieces, including charms and beads, it’s a full spa day, just gooier.

BUY NOW
at Amazon

32. For the fidgeter who can’t stop clicking

Product image of Clickeez Series 3 Keyboard Mega Pack
Clickeez Series 3 Keyboard Mega Pack

They’re keyboard keys, minus the computer: satisfyingly clicky fidgets in collectible character designs, plus a faux keyboard to store them on. Fair warning: Adults won’t be able to resist clicking them, either.

BUY NOW
at Amazon

33. For the budding scientist

Product image of Barbie Chemistry Science Kit
Barbie Chemistry Science Kit

Barbie trades her heels for a lab coat in this kit packed with experiments like glow-in-the-dark chalk and fizzy reactions. Barbie-themed guides break down the science behind each one, so kids learn while they mix.

BUY NOW
at Amazon

34. For the Demon Hunter in training

Product image of Nerf Rumi’s Four Tiger Sword (KPop Demon Hunters)
Nerf Rumi’s Four Tiger Sword (KPop Demon Hunters)

Every Demon Hunter needs a weapon, and this 24-inch foam replica of Rumi’s sword lets fans reenact their favorite battle scenes safely. Zoey’s and Mira’s blades are also available to complete the set.

BUY NOW
at Amazon

35. For the tween who’s all about Olivia Rodrigo

Product image of Lego Botanicals Olivia Rodrigo’s Flower Bouquet
Lego Botanicals Olivia Rodrigo’s Flower Bouquet

Lego’s Botanicals sets aren’t just for adults anymore. This Olivia Rodrigo bouquet features 11 buildable flowers with fun details to spot, like guitar-shaped petals, for tweens 9 and up.

BUY NOW
at Amazon

36. For the Disney fan ready to start trading cards

Product image of Ravensburger Disney Lorcana Collection Starter Set
Ravensburger Disney Lorcana Collection Starter Set

Trading cards are having a major comeback, and Disney Lorcana is one of the biggest names in the game next to Pokémon. This Tangled-themed starter set includes four booster packs and a Rapunzel promo card to kick off a collection.

BUY NOW
at Amazon

37. For the future engineer

Product image of Lego Technic Porsche 911 GT3 R Rexy AO Racing Car
Lego Technic Porsche 911 GT3 R Rexy AO Racing Car

Race cars and dinosaurs collide in this 1,313-piece Technic build, which wears a fierce T. rex livery. Once it’s done, kids can steer with the knob on top, test the working suspension on all four wheels, and pop the synchronized air jacks for a pit-stop moment, all while learning how a real six-cylinder boxer engine fits together.

BUY NOW
at Amazon

Best toys for teens & grown-up fans

38. For the grown-up Pokémon fan

Product image of Lego Pokémon Pikachu and Poké Ball
Lego Pokémon Pikachu and Poké Ball

Lego’s first-ever Pokémon sets are built for display shelves, and this 2,050-piece Pikachu leaping out of a Poké Ball is the crowd-pleaser. It’s rated 18+, so it’s best for teens, adult fans, or a family build project, and the 587-piece Eevee is a smaller entry point.

BUY NOW
at Amazon

39. For the pint-size music snob

Product image of MGA’s Miniverse Real Music Record Player
MGA’s Miniverse Real Music Record Player

Yes, this pocket-size turntable actually plays tiny vinyl records. It comes with a 30-second rock remix of Beethoven’s Fifth, and mini records from artists like Britney Spears and Elton John are sold separately, so it’s a hit with teens and the parents who grew up on those songs.

BUY NOW
at Amazon

40. For the collector who loves tiny worlds

Product image of Starbox Nook Nooks Series 1 Blind Box
Starbox Nook Nooks Series 1 Blind Box

Each blind box hides a light-up miniature room with a tiny animal resident, and there are seven scenes to collect. Lucky collectors might even find the rare edition with a special glowing twist.

BUY NOW
at Amazon

41. For the tween who collects tiny desk buddies

Product image of Smiski
Smiski

Smiski, the tiny glow-in-the-dark creatures that love lurking in corners, have taken up yoga, working out, and, er ... the bathroom. Each blind box hides one of six figures (or a rare secret one), making them a low-cost collectible for tweens and teens who love lining up little figures on their desks and shelves.

BUY NOW
at Urban Outfitters

Best toys for the whole family

42. For the family that still talks about Wii Sports

Product image of Nintendo Switch 2 + Nintendo Switch Sports Resort Bundle
Nintendo Switch 2 + Nintendo Switch Sports Resort Bundle

Nintendo Switch Sports Resort brings kids (and nostalgic parents) back to Wuhu Island from Wii Sports Resort, with 12 motion-controlled sports ranging from archery to thumb wrestling. This bundle pairs the game with a Switch 2 and three months of Nintendo Switch Online, making it the best-value way to get the console since its September price bump. Note: This bundle is available for pre-purchase now and releases Oct. 22, 2026.

BUY NOW
at Nintendo

43. For the family that gets loud on game night

Product image of Rump Race Balloon Popping Battle Board Game
Rump Race Balloon Popping Battle Board Game

Players sit on, stomp, or press a hands-free pump, racing to be the first to pop their balloon. It’s loud, silly, and guaranteed to get the whole family laughing on game night.

BUY NOW
at Amazon

44. For the best friends who finish each other’s sentences

Product image of Exploding Kittens Fast Friends
Exploding Kittens Fast Friends

You and a partner flip a card with half a phrase, then try to blurt out the same ending at the same time. With 180 cards and just one guess per card, it’s a quick, giggly game for kids 7 and up.

BUY NOW
at Amazon

45. For the family that takes game-night strategy seriously

Product image of MindWare Seeker of Spells
MindWare Seeker of Spells

In this family strategy game for two to four players, each player guides a pair of mushroom wizards across a shifting forest board to collect spellbooks, or swipe them from rivals. The modular board means no two games play the same. It's rated for ages 8 and up.

BUY NOW
at Target
Also from: MindWare

Related content

  • Several toys including Rumi, Grogu, Elmo, Pikachu, Smiski, Calico Critter, LEGO, Woody, and Barbie in front of a light blue background with a gold ribbon.

    feature

    45 best toys of 2026 to shop before they sell out
  • The Puro BT2200 on-ear wireless headphones were the best volume-limiting model that we tested.

    best-right-now

    The Best Headphones for Kids of 2026