25 incredible Latina-owned brands to support right now
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Whenever someone hears “Mujeres al Poder,” a common phrase in Spanish that means "Power to the Women," several words come to mind: passionate, strong, and fearless, women willing to do anything and everything to achieve a goal or purpose. With March being Women’s History Month, it is important to honor the women that are making a difference in our communities. One way to do this is by supporting Latina-owned businesses.
These fierce Latinas are making their dreams a reality through a wide range of food, clothing, and beauty companies. From an entirely woman-run Mezcal and coffee brand to cosmetic and clothing brands that celebrate the Latina experience, here are 25 Latina-owned brands you should know about. Their unique products and origin stories will have you shopping beyond Women’s History Month.
1. Hija de Tu Madre
What’s more American than denim and more Mexican than the Lady of Guadalupe? Through the lifestyle and clothing brand Hija de Tu Madre, founder Patty Delgado uses common Latinx phrases and staples like “make jefa moves” and “echale ganas” to celebrate Latinas everywhere and remind them of their culture and identities.
2. Yola Mezcal
Move over Kendall Jenner, this is the only woman-run mezcal brand we should be talking about. Initially started in the late 1960s by Yola Jimenez’s grandfather in Oaxaca, Mexico, Yola Mezcal is now entirely staffed by women—from those running the business to those in the bottling facility.
3. Honey Baby Naturals
Former chemical engineer Aisha Ceballos-Crump was inspired to launch Honey Baby Curls, the first Latina-owned natural hair and skincare line found in major retailers, after noticing the unique needs of her three kids’ hair textures. These products are inspired by her grandmother’s secret ingredient for hair care: “miel,” which is honey in Spanish. You can find her products at Target, Walmart, Sally Beauty, as well as the Honey Baby Naturals site.
4. Viva La Bonita
After working in retail and noticing the lack of representation of the Latina community in terms of streetwear, Rachel Gomez launched Viva La Bonita hoping to empower women and be a voice for her community. This lifestyle and apparel brand offers anything from sweatshirts and t-shirts to accessories and home decor with a focus on inspiring Latinas.
5. Soulful Succulents
Soulful Succulents is a small business based in Southern California that not only sells a variety of plant arrangements but also hosts “Sip ‘n’ Succs” workshops that teach people how to make their own succulents and will cater for events. Owner Maritza Mendoza-Aguirre began the business after finding hope and strength in succulents after losing her voice for several months due to polyps on her throat.
6. Rizo Curls
Rizo Curls celebrates the beauty of all curls, kinks, and waves. From a young age, Julissa Prado, founder and CEO of Rizo Curls, went through many hair phases and tried numerous products until she decided to make her own. Through Rizo Curls, she teaches customers how to style and care for their hair while embracing their natural hair patterns.
7. Yo Soy AfroLatina
Bianca Kea founded this lifestyle brand to promote awareness and celebrate the Black diaspora within Latin America and the Caribbean. Growing up in the Midwest, she felt there was not enough representation of the Afro-Latinx community. The messages on her products, such as a "not all Latinas look the same" mug and an "Afro Latinidad is not a trend," t-shirt, Kea is creating a space in the fashion industry that shows the beauty and power of Afro-Latinas.
When you think of Latino and Hispanic foods, vegan meals rarely come to mind. That’s where LUHV Foods comes in. This Argentinean family-owned vegan and gluten-free eatery based in Philadelphia hopes to change that narrative. What began as a way for her family to heal from health complications led founder and owner Silvia Lucci to launch healthier foods like a black bean plantain roasted poblano burger or a sweet potato jalapeno soup. The foods are available for purchase at retailers across the Northeast.
9. Ari Rose Body Care
When Jessica Mann was expecting her second daughter, she began making her own body care products, which caught the attention of her friends and family. The support of these first customers encouraged her to launch Ari Rose, a body care company that features soap bars and luxurious “skin frosting,” four years later.
10. Custom Boutique Jewelry By Lorena
From concha charm bracelets to taco earrings, CBJ by Lorena is a shop that celebrates the Latinx and Hispanic culture through clay jewelry. These cute and colorful jewelry pieces and accessories are all handmade and are sure to be statement pieces.
11. Chasing Camilla
With more than 10,000 sales on Etsy, Chasing Camilla is a Serape-inspired accessories and clothing brand with a modern twist. With Easter right around the corner, the serape ears and Easter basket bundle are a must-have this Spring.
12. Shop Latinx
Shop Latinx is the first curated marketplace for Latinx brands. It is a community platform by “our gente and for our gente” where you’ll find everything from jewelry to home goods to clothing made by Latinx artisans. CEO and founder Brittany Chavez launched this platform to celebrate the diversity within the Latinx community.
13. Coco and Breezy
Growing up in a community where there weren’t many women of color, twin sisters Corianna and Brittany Dotson wore sunglasses for an added layer of protection. Their appreciation of eyewear led them to launch glasses company Coco and Breezy in 2009, and it’s seen rapid success in the fashion and entertainment industries. The eyewear has been worn by celebrities like Lady Gaga, Prince, and Nicki Minaj and the brand has collaborated with brands like Hershey’s and Ciroc.
14. Lil’ Libros
Patty Rodriguez and Ariana Stein began publishing company Lil’ Libros when they could not find books in both Spanish and English for their children. This publisher aims to celebrate Latin American culture and its history as well as introduce bilingualism at an early age in Latinx households.
15. Vive Cosmetics
Vive Cosmetics aims to celebrate the diversity and power of the Latina and Latinx community through beauty products. Founders Joanna Rosario-Rocha and Leslie Valdivia created this brand to shine a light on the importance and beauty of the Latina narrative and increase its representation in the beauty industry.
16. Bella Doña
Bella Doña clothing and home goods are inspired by 90’s nostalgia and the West Coast Chicana perspective. Co-founders and best friends Lala Romero and Natalia Durazo created this brand to honor the neighborhood and culture they grew up in while paving the way for Chicanos in the fashion industry.
17. Alamar Cosmetics
Alamar Cosmetics pays homage to Alamar, Cuba, and the story of CEO Gabriella Trujillo, who turned her high school passion into her dream career in the beauty industry. Through its lip glosses and fake eyelashes, the brand strives to celebrate both Trujillo’s American and Latinx heritage.
18. Reina Rebelde
Founder Regina Merson became fascinated by makeup after watching telenovelas while growing up in Mexico and watching her mother’s beauty rituals. She created the cosmetic company Reina Rebelde to honor the ambitious Latina embracing her American life—which is complex, diverse, and fierce.
Luiny consists of colorful and contemporary jewelry pieces designed by Puerto Rican designer Luiny Rivera. Inspired by her travels and lifestyle, these pieces are meant for the woman who is not afraid to stand out and express herself with her accessories.
20. La Gotta Swimwear
Founded by Puerto Rican Valeria del Rey and Honduran Vivian Eiroa, La Gotta Swimwear pieces are made from sustainable materials and have UPF 50+ UV Protection. The swimwear and other products are meant to protect women from the sun in a stylish way.
21. Soraya Hennessy
These incredible vacation accessories are sustainable, handwoven, and made at the homes of Wayuu indigenous artisans in Venezuela. Founder Soraya Hennesy aims to bridge the gap between international customers and indigenous creators while celebrating the culture and stories of Wayuu women. You’ll find everything from bags to bucket hats to jewelry on the site.
22. Muchacha Coffee
The entire supply chain of Muchacha Coffee—from farming to roasting—is done by women. Founded by Colombian Diana Hoyos, this brand strives to empower female leadership and female-owned companies. After purchasing coffee, you can scan the QR code on the packaging to learn more about the lives and stories of the women who made your coffee.
23. Concrete Geometric
Add some personality to your plants with these colorful pots. Inspired by the nature of Los Angeles and its industrial surroundings, Krizia Flores created this brand out of her passion for minimalism and geometric shapes. You’ll also find dishes, paperweights, and other ceramic pieces on the site.
From a candle called “La Patrona” to a wax melt called “Sucia,” all Velitas products have bilingual-themed names and taglines. What began as a $10 OfferUp buy has now led founder Estefany Gallego to create a candle-making business where she honors her Latinx culture.
Karla Gallardo and Shilpa Shah founded Cuyana in hopes of creating timeless pieces and minimalist accessories that are rich in quality and meaning. The sustainable clothing fits a simple yet trendy aesthetic, and you can shop bags and jewelry as well.
Prices were accurate at the time this article was published but may change over time.