10 Black-owned sex wellness brands to check out now
Be an advocate—and feel sexy AF doing it
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Few things in life feel as good as a really great orgasm, but putting your cash where it counts and helping support Black-owned businesses is right up there.
In addition to giving back to charitable organizations, shopping from Black-owned brands like Savage x Fenty, New York Toy Collective, and others is a powerful way to not only take agency in your sex life, but also put money directly in the hands of sex educators and entrepreneurs within the Black community.
So whether you’re trying to restock your goodie drawer with lubes and condoms or just find a really great dildo, here are 10 Black-owned sex and lingerie shops worth checking out to put a sultry spin on social justice and feel more radiant in your own skin.
1. Enby for sex toys with an eco-friendly twist
Created to market gender-affirming products for all bodies, Enby (not to be confused with Wild Flower’s gender-neutral sex toy of the same name) is a Black and trans-owned retailer where you can shop for a variety of sex toys, including vibrators, strokers, plugs, and more. Using carbon-neutral packaging for shipments, the company is also focused on fighting climate change and a percentage of sales made on the site go to benefit renewable energy and forest conservation projects, as well as organizations dedicated to improving the lives of queer and trans People of Color. You can even contact Enby directly if you know of organizations in need of funding.
2. B Condoms for better, safer sex
Founded in 2011, B Condoms is the only Black-owned condom brand in the U.S. and specializes in ultra-thin latex varieties, like Classic and XL. Owner and safe-sex advocate Jason Panda developed the company with a focus on improving sexual health and reducing the impact of teen pregnancy and HIV/AIDS within the Black community, so if you’re shopping for condoms right now, this brand could be a great option.
3. The Butters for affordable, organic lubes and more
Searching for the best lubes? At The Butters, you can get handmade oil-based lubricants that are great for toy play and many sex acts (just remember, oil and latex aren’t compatible, so avoid mixing the two if you’re using latex condoms). Founder Jerome Nichols created the company—which also offers body scrubs, bath bombs, and more—in 2015 in an effort to provide organic, affordably priced skincare and sexual wellness products to folks across all budgets.
4. New York Toy Collective for gender-affirming toys that'll make you quiver
New York Toy Collective is a Black-owned business that’s inclusive for all, including queer, hetero-flexible, and even cishet folks. Its offerings include gender-affirming products like the Shilo—a harness-compatible dildo that also functions as a fully bendable packer—and other versatile toys. Co-founders Chelsea and Parker developed the business with an interest in offering pleasure products for all body types, so regardless of whether you’re shopping solo or looking for the best sex toys for couples, this brand is absolutely worth a peek.
5. Savage x Fenty for evocative lingerie in all sizes
With a focus on helping folks feel bold and confident in their sexuality, Rihanna’s lingerie brand Savage x Fenty has some of the most form-flattering bras, underwear, and intimate apparel that you can shop for online. As one of our favorite places to get lingerie, Savage x Fenty offers inclusive sizing up to 3X and an assortment of sensual garments that can absolutely spice up any evening (or day). If you sign up for an XTRA VIP membership ($49.95 per month) you can also get up to 25% off all styles, free shipping on orders of $49 or more, and other perks.
6. The Honey Pot Co. for soothing personal care products
After suffering from bacterial vaginosis for months, The Honey Pot Co. founder Bea Dixon launched this feminine-care brand in 2014 in an effort to help vulva owners soothe, cleanse, and rejuvenate their most intimate areas. Formulated with herbs, Honey Pot’s diverse line includes everything from feminine wipes to postpartum herbal pads, as well as menstrual care items like cups and tampons, designed to fit all kinds of needs.
7. House of Plume for discreet toy storage
Sex toy storage is something that can be tricky to navigate, especially if you’re short on space to begin with. If your collection of dildos, anal plugs, and other goodies is starting to outgrow the nighstand drawer, don’t stress it—instead, consider grabbing a storage box from House of Plume. Launched in 2013, the brand’s flagship product, the Moi Box Deluxe (or MUA) was the first-ever adult product approved by Kickstarter and offers a sleek and discreet way to store toys. Founder Lidia Bonilla also co-founded Women of Sex Tech, an inclusive global community aimed at merging sex and technology and de-stigmatizing conversations around sex products.
7. Feelmore for one-stop sex toy shopping
With its central store established in 2011 in Oakland, California, Feelmore is a brick-and-mortar sex shop that you can also hit up online for c-rings, vibrators, bondage gear, and other items. Founder Nenna Joiner began their career selling sex toys out of their car and has since become a leader for their advocacy work around Black entrepreneurialism and sexual wellness.
9. Lumberjill Lovecrafts for truly unique woodcrafts
Founder Richard Carver established Lumberjill Lovecrafts in 2014 and specializes in crafting artisanal wooden dildos. While not super common, wood can be a great material for sex toys because of its durability. A well-cared for piece can last forever, and these items in particular are coated with a polyurethane finish, which makes them waterproof and very easy to clean using soap and water. In addition, you can shop for original sculptures modeled after the clitoris and phallus, respectively.
10. Love, Vera for intimate apparel designed for Black bodies
Founder Vera Moore of Love, Vera began the business as a side hustle in 2018, driven by a desire to enhance representation for Black women in the lingerie market. It’s since become one of the best places to shop online for lingerie, especially for inclusive sizing. The brand offers tons of stunning intimate apparel, including bras, panties, bodysuits, and more in sizes up to 4X, so that no matter what, shoppers can feel great in their own bodies.
Prices were accurate at the time this article was published but may change over time.