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QVC is highlighting AAPI owned brands this month

Celebrate AAPI Heritage Month at QVC.

Several images of AAPI brand creators and owners, including Ami Richter, Mally Roncal, Jason Wu, and Angela Jia Kim. Credit: QVC / Reviewed

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May is AAPI month, celebrating Asian American and Pacific Islander heritage and culture. To recognize and uplift AAPI voices this month, you can celebrate by supporting AAPI-owned brands, reading and learning about the various cultures that make up the AAPI experience, and more.

QVC is currently highlighting the AAPI-owned and -founded brands within its roster. Among the AAPI-owned and -founded brands at QVC are Bloomeffects: Amsterdam, Kaplan MD Beverly Hills, Soon Skincare, Joyce Chen, Netgear, Tatcha, Acer, Ecovacs, and AKRacing. The company is also celebrating the stories of four additional AAPI creators, who are featured on the AAPI home page on QVC. Explore the four brands QVC Is highlighting for the month, that you should support (along with the rest of the brands above) this month and every month.

1. Lug

An image of a quilted backpack with a leatherette panel on the front next to an image of a floral blue-and-green patterned cosmetic case.
Credit: Lug

Get all your luggage and baggage needs covered by Lug.

Founded by Amy and Jason Richter, Lug is a line of textured, patterned, and quilted bags and handbags, designed for function. The bags within the collection range from quilted belt bags to rolling carry-on luggage, and most come complete with secure pockets and compartments with travel in mind.

"It's important for me to celebrate my Asian heritage through design," says cofounder Amy Richter. The brand was founded in 2005, and after a stint on Oprah's O List joined QVC as a retailer in 2015. The bags have hundreds of five-star reviews, from the beloved convertible RFID crossbody bag in a variety of patterns, from polka dot to floral, to a mini cosmetic case with over 600 five-star reviews. Reviewers noted that they loved the organization the bags offered, and many reviewers of the cosmetic cases noted that they loved that the fabric was washable.

Shop Lug at QVC

2. Mally Beauty

Two images of Mally Beauty makeup: The first has two tubes of the same foundation, the second is a black foundation applicator with a mirror.
Credit: Mally / Reviewed

Shop makeup from celebrity makeup artist Mally Roncal.

Celebrity makeup artist Mally Rondal has been creating beautiful makeup looks for years, for clients like Celine Dion, Angelina Jolie, and more. Now, she has her own makeup and beauty line, Mally Beauty, which is home to everything from brow kits to finishing foundation. You can find this highly rated liquid foundation with a brush for $34, or a beloved high-coverage, finishing foundation for $40. In defining the brand, Mally noted: "AAPI culture is deeply rooted in respect and kindness, which are two pillars that represent what being a Mallinista means!"

Shop Mally at QVC

3. J Jason Wu

An image of a gray kettle alongside an image of a woman in a dark green peplum top.
Credit: Jason Wu / Reviewed

Jason Wu is making his celebrated designs accessible at QVC.

Jason Wu, fashion designer to Michelle Obama, Reese Witherspoon, Liu Wen, and more, has his own line of clothes and cookware at QVC, J Jason Wu. J Jason Wu's fashion side is home to highly rated workwear in a wide range of sizes, from a classic, striped sweaters to delicately detailed blouses. The cookware side of the collection is understated and modern, built for function and style. You can shop the exclusive line, from a muted, textured stainless steel kettle to a dual-handled nonstick pan.

Shop J Jason Wu at QVC

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4. Savor Beauty

An image of two Savor Beauty products, the first a moisturizing cream, the second a rejuvenating serum.
Credit: Savor Beauty / Reviewed

Shop skincare from Savor Beauty.

"I created Savor Beauty as a brand committed to celebrating our skin and bridging my Korean heritage with my American upbringing," says Angela Jia Kim, founder of Savor Beauty. The makeup and skincare brand is home to tinctures, face creams, renewing serums, and more, all packaged in beautiful brown and amber glass. Among the most popular items on offer are the Pumpkin Renew Serum, which is designed for oily to normal skin to reduce fine lines, and the Truffle Face Cream, which is designed for normal to combination skin to hydrate and moisturize the face.

All Savor Beauty products are made with cruelty-free, clean ingredients.

Shop Savor Beauty at QVC

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Prices were accurate at the time this article was published but may change over time.

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