The 13 best places to buy jewelry online

Written by Courtney Campbell and Amanda Eiden

Updated October 8, 2026

Products are chosen independently by our editors. Purchases made through our links may earn us a commission.

You don't need a reason to buy jewelry, but you do need a good place to shop. The options online have gotten ridiculously deep, from everyday stores offering pieces to fine jewelry you’ll keep forever and everything in between.

We know it’s tricky to find a retailer that you can trust when ordering for the first time, so we’re here to do what we do best: help you. We’ve tested almost all 13 places on this list, and if we haven’t, we heard enough great things about them to include them on this list.

1. Madewell

Collage of two women wearing jewelry from Madewell. — Credit: Reviewed / Madewell

Our favorite piece: Demi-Fine Medium Hoop Earrings for $88

Price: 💍💍

We’ve been fans of Madewell jewelry for years. The pieces are simple, relatively inexpensive, and go with whatever you're wearing. Plus, each earring has sterling silver posts, meaning they won't irritate your ears. There's a wide variety to choose from, including simple, dainty pieces to more colorful statement pieces.

Shop for jewelry at Madewell

2. Nordstrom

Collage of jewelry sold at Nordstrom. — Credit: Reviewed / Kate Spade / David Yurman

Our favorite piece: Kate Spade Mini Initial Pendant Necklace for $44

Price: 💍💍💍

Nordstrom is home to some of the most popular jewelry items on the market from brands like Kate Spade, Kendra Scott, and David Yurman, and some affordable items from Nordstrom's own line. Plus, with sales (looking at you, Nordstrom Anniversary Sale), you can find some of these items for a great discount.

Shop for jewelry at Nordstrom

3. Angara

An oval diamond engagement ring in yellow gold next to a blue sapphire halo engagement ring in white gold. — Credit: Reviewed / Angara

Our favorite piece: Lab-Grown Princess Diana Inspired Blue Sapphire Engagement Ring with Diamond Halo starting at $1,205

Price: 💍💍💍💍💍

Angara specializes in the kind of jewelry you keep forever: engagement rings, gemstone pieces, and fine jewelry built around diamonds, sapphires, emeralds, and rubies. With a 400-year family legacy in the gemstone trade, the brand brings real expertise to an online shopping experience that feels surprisingly approachable.

Every piece is made to order, so you can customize the stone, carat weight, and metal to get exactly what you want. Angara also offers both natural and lab-grown options, so you can find something stunning across a wide range of price points.

Shop for jewelry at Angara

4. Mejuri

A woman wearing gold hoop earrings next to a delicate gold chain bracelet with bezel-set stones. — Credit: Reviewed / Mejuri

Our favorite piece: Lab Grown Sapphire Orbit Bracelet starting at $148

Price: 💍💍💍

This Toronto-based jewelry brand sells a variety of fine and semi-fine pieces without the typical markups found in jewelry stores. We tried out a few items from Mejuri and found that they were relatively affordable and did not leave any irritation or marks.

Shop for jewelry at Mejuri

5. Etsy

Collage of jewelry sold on Etsy. — Credit: Reviewed / Etsy

Our favorite piece: Sterling Silver Initial Necklace for $33

Price: 💍-💍💍

From the quirky to the contemporary, Etsy has a ton of handmade and vintage jewelry options that feel more special. While the options may seem endless (because they pretty much are), it's best to narrow your search down by style and jewelry type. Etsy is also a great place to look for customized jewelry if you prefer your baubles to be a bit more personalized.

Shop for jewelry at Etsy

6. Baublebar

A gold beaded bracelet with personalized letter beads next to silver pavé clover pendant necklaces with initials. — Credit: Reviewed / Baublebar

Our favorite piece: Custom Pisa Bracelet starting at $42

Price: 💍💍

With bright colors and seasonal items, Baublebar is filled with fun, quirky jewelry items that are bound to make a statement. When we tested the brand, we found its pieces to be both trendy and affordable. Baublebar also has some more simplistic jewelry, but you're bound to find some unique pieces to stand out in, whether you're shopping for an upcoming vacation, wedding, or holiday.

Shop for jewelry at Baublebar

7. Studs

Collage of two pairs of earrings sold at Studs — Credit: Reviewed / Studs

Our favorite piece: Mini Pavé Huggie for $26

Price: 💍💍

Jewelry brand Studs is known for its high-quality and unique studs, but you'll also find hoops, danglies, and huggies on the site. Our review deemed it the place to shop if you're buying multiple earrings or curating your "earscape."

Shop for jewelry at Studs

8. Anthropologie

Collage showing jewelry sold at Anthropologie — Credit: Reviewed / Anthropologie

Our favorite piece: Wavy Bangle Bracelets, Set of 3 for $48

Price: 💍💍

Like its boho-chic clothing, Anthropologie's jewelry options are just as fun and stylish—not to mention affordable. The offerings range from timeless to quirky, so you'll definitely find something that fits your style at Anthro.

Shop for jewelry at Anthropologie

9. Astrid & Miyu

Collage of photos showing a ring and bracelets sold at Astrid and Miyu — Credit: Reviewed / Astrid & Miyu

Our favorite piece: Tennis Chain Bracelet in Gold for $125

Price: 💍💍

Inspired by her local jeweler back home in Seoul, Connie Nam founded Astrid & Miyu in 2012, hoping to create a contemporary jewelry brand that's accessible to every shopper. Astrid & Miyu uses cutting-edge design methods to craft high-end baubles that are affordably priced, with most pieces landing in the $50 to $150 range.

Astrid & Miyu

10. Kinn Studio

Collage of rings and earrings sold at Kinn — Credit: Reviewed / Kinn

Our favorite piece: Dare To Love Dome Ring for $980

Price: 💍💍💍💍💍

Founded by Jennie Yoon, Kinn Studio's jewelry is inspired by women and their unique experiences with modern pieces designed to last a lifetime. The brand is committed to not only producing fine jewelry at an attainable price but also maintaining high-quality manufacturing standards.

Shop for jewelry at Kinn Studio

11. Catbird

Collage of photos showing earrings and a ring sold at Catbird — Credit: Reviewed / Catbird

Our favorite piece: Diamond Pinprick Stud (Single) for $158

Price: 💍💍💍

Catbird's indie jewelry is made right in Brooklyn Navy Yard. It's right next to the brand's headquarters where about 40 jewelers work to craft unique pieces. The brand only uses ethically sourced gold and all stones are conflict-free, which means you can have peace of mind about your purchase. Aside from the brand's designs, you can shop from more than 100 other designers on the site.

Shop for jewelry at Catbird

12. Amyo

Collage of two women wearing earrings and bracelets from Amyo — Credit: Reviewed / Amyo

Our favorite piece: Pave Huggie Earrings for $32

Price: 💍

Amyo, which stands for Accessories Make Your Outfit, is a women-run brand based out of NYC that makes fine jewelry that won't break the bank. Its minimalist, everyday pieces are infinitely re-wearable, and can be mixed and matched on days you want a little (or a lot) of bling. The pieces are also ethically produced and sustainably made—a feel-good win.

Shop for jewelry at Amyo

13. Uno de 50

Collage of jewelry sold at Uno de 50 — Credit: Reviewed / Uno de 50

Our favorite piece: 18K gold-plated hinged earrings for $120

Price: 💍💍💍💍

For more luxury jewelry, check out Uno de 50, which is one of our editor's favorite places to shop for jewelry. You'll find nothing too eccentric, and more sophisticated pieces are featured on the site as well. Each piece is handcrafted in Spain, which adds a special touch to this jewelry. Shop for jewelry at Uno de 50