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The 10 best places you can buy Valentine's Day jewelry online

It wouldn't be cupid's holiday without a heart necklace.

The 10 best places you can buy Valentine's Day jewelry online Credit: Gorjana / Madewell

Recommendations are independently chosen by Reviewed's editors. Purchases made through the links below may earn us and our publishing partners a commission.

With cupid swirling around our heads during Valentine’s Day, we can’t stop thinking about chocolate, flowers, and, of course, jewelry. I mean, nothing says “I love you” quite like something new and sparkly. If you’re planning on getting some bling for your valentine this year there are tons of great places you can order from online from the minimalist to the luxurious.

Whether you’re looking for rings, necklaces, or earrings, you can get these gifts delivered straight to your door—just note to order sooner than later due to the pandemic-related shipping delays. Here are the 10 best places to buy Valentine’s Day jewelry online.

1. Madewell

On the left, a model with dark curly hair shows off large, hoop-shaped earrings. On the right, a model with blond hair shows off several smaller earrings.
Credit: Madewell

Simple, yet high-quality pieces are made by Madewell.

I’ve personally been a fan of Madewell jewelry for years. The pieces are simple, relatively inexpensive, and go with whatever you’re wearing. Plus, each earring has sterling silver posts, meaning they won’t irritate your ears. There’s a wide variety to choose from, including simple, dainty pieces to more colorful statement pieces and nothing costs more than $100, so it’s a good place to shop on a budget while still getting something great for your lover. Favorites from the site include the Chunky Medium Hoop Earrings and the Rose Quartz Heartlove Stud Earrings, which is perfect for V-Day.

Shop for Valentine’s Day jewelry at Madewell

2. Nordstrom

Nordstrom
Credit: Nordstrom

Find some of the most popular jewelry pieces at Nordstrom.

Nordstrom is home to some of the most popular jewelry items on the market from brands like Kate Spade, Kendra Scott, and David Yurman as well as some affordable items from Nordstrom’s own line. Plus, with sales (looking at you Nordstrom Anniversary Sale) you can find some of these items for a great discount. The Kate Spade Initial Pendant Necklace and the ever-popular Kendra Scott Birthstone Pendant Necklace are both go-to gifts year after year that anyone would appreciate. Nordstrom’s Cubic Zirconia Earrings are also a timeless and affordable choice that reviewers recommend.

Shop for Valentine’s Day jewelry at Nordstrom

3. Mejuri

Mejuri
Credit: Reviewed / Jackson Ruckar

This affordable brand is still high-quality.

This Toronto-based jewelry brand sells a variety of fine and semi-fine pieces without the typical markups found in jewelry stores. Amazing, right? We tried out a few items from Mejuri and found that they were relatively affordable and did not leave any irritation or marks. She loved them so much that she got some pieces as gifts for her mom as well. Our tester also did not notice any tarnish after wearing the 360 Ring daily for months, a testament to its quality. The site even has a list of the most gifted products, if you want to stay on trend.

Shop for Valentine’s Day jewelry at Mejuri

4. Etsy

On the left, a pair of charm necklaces are laid out for display: silver, gold, rose gold. The names of three children are etched on one of them. To the right, we see another necklace being worn around a neck in close-up.
Credit: Etsy

Find pieces handcrafted with love.

From the quirky to the contemporary, Etsy has a ton of handmade and vintage jewelry options that feel more special. While the options may seem endless (because they pretty much are), it’s best to narrow your search down by style and jewelry type. Etsy is also a great place to look for customized jewelry like this popular letter necklace that you can spell out your valentine’s name with and this family tree necklace. Shoppers are also obsessed with these dainty, stackable rings that would look good on anyone.

Shop for Valentine’s Day jewelry at Etsy

5. Baublebar

Baublebar
Credit: Baublebar

Fun, quirky "baubles" are sold by Baublebar.

With bright colors and seasonal items, Baublebar is filled with fun, quirky jewelry items are perfect for the valentine who likes to stand out. Some favorites include these customizable bracelets that are an ode to camp friendship bracelets and this evil eye noir necklace. Baublebar also has some more simplistic jewelry if that’s your giftee’s style, but you’re bound to find some unique pieces while scrolling the site.

Shop for Valentine’s Day jewelry at Baublebar

6. Studs

Studs
Credit: Studs

Studs specializes in earrings, including studs.

Instagram-famous jewelry brand Studs gained some popularity this year with its “vote” earrings, which have been seen on celebrities like Gwyneth Paltrow. While Studs is known for its high-quality and unique studs (obviously), you’ll also find hoops, danglies, and huggies on the site that your valentine will surely appreciate. One of our editors has owned her Studs earrings for years and is obsessed with them, and she believes they’ll make a great gift. Other best-selling pieces include the unique Drip Hoop and Chaine Pave Huggies.

Shop for Valentine’s Day jewelry at Studs

7. Anthropologie

On the left, a smiling model in a denim overshirt wears several golden necklaces. To the right, a piece of jewelry is shown in close-up, emphasizing its many small diamonds.
Credit: Anthropologie

Simple, yet romantic.

Like its boho-chic clothing, Anthropologie’s jewelry options are just as fun and stylish—and can be an affordable option for Valentine’s Day jewelry. You can shop timeless pieces like the highly-rated Block Letter Monogram Necklace that always makes a good gift or opt for something more romantic like the gorgeous Misty Ring Set. The offerings range from timeless to quirky, so you’ll definitely find something that fits your valentine’s style at Anthro.

Shop for Valentine’s Day jewelry at Anthropologie

On the left, a model shows off a pair of crystalline earrings with a lovely handmade quality to them. On the right, a simple, heart-shaped gold necklace is on display.
Credit: & Other Stories

This European brand sells affordable and stylish jewelry.

Does your lover love a statement piece? Look no further than & Other Stories. The popular European brand has trendy jewelry that will make heads turn. Take for example, this unique, chunky heart pendant necklace or these eye-catching rhinestone hanging earrings. The best part? Everything is under $100 but it looks way more expensive.

Shop for Valentine’s Day jewelry at & Other Stories

9. Uno de 50

Uno de 50
Credit: Uno de 50

These luxury pieces are handcrafted in Spain.

To treat your valentine with luxury jewelry, check out Uno de 50, which is one of our managing editor’s favorite places to shop for jewelry. You’ll find nothing too eccentric and more sophisticated pieces featured on the site like the Zen bracelet and All of Me earrings. Each piece is handcrafted in Spain, which adds a special touch to this jewelry.

Shop for Valentine’s Day jewelry at Uno de 50

10. Gorjana

Left: A model in a floral-print shirt shows off her trendy necklaces. Right: In close-up, a hand model is wearing a pair of rings and a gold bracelet.
Credit: Gorjana

These pieces were made for layering.

You’re going to want to get your valentine a few pieces from Gorjana as they are perfect for layering. These pieces are delicate and feminine, and there are plenty of bracelets, stacking rings, and layered necklaces to choose from. You can also opt to engrave certain pieces like the Bespoke Plate Adjustable Bracelet for a personal touch or purchase sets of layering necklaces to make things easier on them.

Shop for Valentine’s Day jewelry at Gorjana

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