6 online bra brands worth buying
These brands take comfort very seriously.
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Buying a bra online can feel risky. Because you can't try it on before you click "add to cart," you may be worried about finding your right bra size or fit. Fortunately, many retailers offer solutions to ease those concerns, from fit quizzes that determine your ideal size to stellar return policies.
Whether you're looking for a basic T-shirt bra or a pretty balconette, these six brands will help you find the right bra without ever leaving the house.
Known for form-fitting comfort, ThirdLove prides itself on its fit quiz, which helps shoppers find their ideal bra, taking into consideration the band, straps, and cups. By analyzing how all of those things feel in your current bras, the brand suggests which bra styles will be most comfortable—and most supportive—for your body shape and preferences. The bras, which cost anywhere from $35 to $75, are available in band sizes 30 to 48 and in cup sizes A to I. One of the most unique things about ThirdLove is that it offers half cup sizes, too: A 1/2, B 1/2, C 1/2, and D 1/2.
The brand has become very popular thanks to social media, with the 24/7 Classic T-Shirt Bra amassing over 48,000 5-star reviews on ThirdLove's site. The brand touts its charitable contributions, claiming to be the largest donor of undergarments in the U.S., having donated over $40 million of products to women in need via its TK program.
Return Policy: Returns are accepted within 60 days of purchase as long as tags are attached.
If you prioritize budget as much as you do comfort, Lively is a great place to shop. The brand’s underwear costs $10 a pair, and all the bras cost $35, no matter the style. While the brand was originally online-only, it now has stores in New York, Boston, Chicago, and Austin.
Whether you're looking for a T-shirt bra, push-up bra, or bralette, Lively offers a variety of options from smooth microfibers to frilly lace. The bras come in band sizes 32 to 42 and cup sizes A to G.
Return Policy: No returns on undies and bodysuits, but everything else will be accepted within 30 days so long as it’s unworn, undamaged, and unwashed, with tags still attached.
Beloved by celebrities and everyday folks alike, Kim Kardashian's underwear brand, Skims, is another top place to shop for minimalist basics. The Fits Everybody collection is among its most popular offering and includes T-shirt bras, scoopneck bras, push-up bras, bandeaus, and even one-shoulder bralettes. Prices range from $28 to $55.
The bras come in band sizes 32 to 40 and cup sizes A to DDD. What’s more, all styles are shown on models of all different body shapes and sizes, so you can get a decent idea of how they’ll fit on a body more similar to yours.
Return Policy: Returns are accepted unworn and unwashed within 30 days of purchase with a $6 return fee.
Cuup bras, which cost $68 each, are designed to make underwire comfortable for everyone with its "flexi-wire" support—the brand doesn't make anything wire-free. With five silhouettes to choose from, it’s a less overwhelming shopping experience. The brand is known for its unlined bras, which are designed to “accentuate, not alter, the female form.” Three of the silhouettes—the Balconette, the Demi, and the Plunge—are sold in flirty semi-transparent fabrics, like power mesh. The other two styles—the Scoop and the Triangle—are made with opaque textiles. All of the bras cost $68.
Similar to Lively and ThirdLove, Cuup has an extensive fit quiz to help you determine your size. You can also chat with a fit specialist online if you want a more personalized experience. The bras come in band sizes 30 to 38 and in cup sizes A to H.
Return Policy: While underwear is final sale, any other items items in their original, unworn condition can be returned within 30 days of purchase.
5. Harper Wilde
You won't find lacy or colorful lingerie at Harper-Wilde—all of the brand's styles are made with comfort, practicality, and utility in mind. Inspired by Harper Lee and Laura Ingalls Wilder, it aims to empower women by donating 1% of its sales to Girls Inc., which is a nonprofit that mentors and educates young girls.
All Harper Wilde styles cost under $45 and come in a rainbow of skin tones, so it's a fantastic place to shop for everyday basics. The bras come in band sizes 32 to 42 and cup sizes A to F. Plus, the brand imagery is real and inclusive—no airbrushed models—and Harper Wilde also offers a recycling service so your used, worn-out bras don’t end up in landfills.
Return Policy: Bras can only be returned unworn and in their original packaging within 90 days.
Ever since Parade launched in 2019, shoppers have been swooning over the largely mesh-based underwear brand—and for good reason. While you won't find actual bras here, you'll find bralettes galore. Parade offers three silhouettes—triangle, scoop, and plunge—in bright, fun colors, shown on models of all shapes and sizes and costing between $30 and $38 a piece. You can choose from silky lace, whimsical daisy prints, and asymmetrical necklines. What’s more, Parade regularly teams up with iconic brands, from Juicy Couture to Bite Beauty, for limited-edition capsule collections.
To top it off, all of Parade's pieces are made with sustainability and social good in mind. The brand claims it uses recycled materials in its underwear and that it donates 1% of sales "to organizations we believe in." The bralettes come in women's sizes XS to 3X. Parade also offers some styles in additional "support" sizes 1+ to 3+, which is the equivalent of bra sizes 32DD to 40F.
Return Policy: Returns are accepted within 30 days for a full refund.
Prices were accurate at the time this article was published but may change over time.