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Everything to know about the Amazon personal shopper service

Add a personal touch to your online shopping.

A woman wearing jeans looking in the mirror with a Prime Wardrobe box with a pink pair of heels on top Credit: Amazon

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If you’re looking for a wardrobe overhaul or to refine your style, enlisting the help of someone with styling expertise can take a lot of the pressure off when shopping for clothes online. With Personal Shopper by Prime Wardrobe, Amazon is attempting to bring virtual styling directly to its consumers.

But we’ve got questions. What does the service entail? How is it different from just hiring a personal stylist?

What is an Amazon Personal Shopper?

An image of a Prime box alongside a clutch, high heels, and a jacket in the same shade of dusty rose.
Credit: Amazon

Amazon Personal Shopper can give you access to recommendations on clothes, shoes, accessories, and more.

Prime Personal Shopper is an additional perk of Amazon Prime, like Prime Video and participating in Prime Day Sales. It costs $4.99 per use and allows you to work with an Amazon personal stylist to find wardrobe pieces that fit your taste and budget.

Who are Amazon's personal stylists?

According to the most recent job description for an Amazon personal stylist, stylists are required to have worked in menswear or womenswear for two years in a retail position or personal shopper position at minimum, have attained a degree in fashion merchandising or a similar field, and need to have current or working knowledge of popular brands, trends, and designers.

How does Amazon Personal Shopper work?

An image of a selection of items including clothes and bags on a gray background alongside a screenshot of a phone screen depicting Amazon Personal Shopper selections as seen on the Prime app.
Credit: Amazon

Check out the options your Personal Shopper chooses for you and then pick your favorites.

To get started, you’ll create a profile and take a survey to establish some of your style preferences from the get-go. The survey will allow you to choose not only the different kinds of items you prefer, but also the aesthetic you want to achieve, the color palettes you like, and so on. Then, you can customize your preferences for your stylist.

Once the Amazon personal stylist has chosen your selection (they can include anything from shoes to clothes to accessories, depending on your tastes and needs), you take it from there, choosing up to eight options from the list to be sent to you to try on at home for free.

Items are sent out, and then after seven days, you will either need to return them or you can keep some or all and pay for the ones you’ve chosen. You only pay for what you keep, and resealable packages and prepaid labels make returns simple.

If you’re looking to style not only yourself, but friends and family members who might also use your Amazon Prime account, you can create multiple profiles; if you’re looking to buy some wardrobe pieces for someone on your list for the holidays, utilizing the Amazon Personal Shopper service might help you mirror the benefits of getting in-store recommendations.

You can also use Prime Personal Shopper on the Amazon Prime app.

Product image of Amazon Personal Shopper
Amazon Personal Shopper

Level up your personal style with help from a Prime personal shopper.

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What brands are available with Amazon Personal Shopper?

Amazon Personal Shopper only recommends certain highly rated or popular brands’ clothing and accessories for purchase, including ASTR the label, Vince Camuto, and Levi’s.

How does it compare to other personal shopping services?

While not as robust as Trunk Club or Stitch Fix, Amazon Personal Shopper is notably cheaper than most online personal shopping or curation options. Combined with the reliability of Amazon’s return services and the vast resources available through a Prime membership, it holds up pretty well against competitors.

If you’re looking for specific brands, or else looking for a really luxurious experience, Amazon Personal Shopper might not be for you. However, if you just want extra help upgrading or adjusting your wardrobe, and $4.99 isn’t too much to shell out, this is a fantastic option. Ultimately, if you’re disappointed, you won’t be losing out on the kind of money you could with Trunk Club.

Product image of Amazon Personal Shopper
Amazon Personal Shopper

Sign up for Amazon Personal Shopper to start your personal styling journey

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