Prime Day what? Shop the Nordstrom Anniversary sale instead
Seriously good deals on fashion, beauty, and accessories

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If you’ve scrolled through your apps recently, you’ve probably noticed Nordstrom’s app icon switching to the brand's iconic yellow. That’s right: The Nordstrom Anniversary Sale is here.
The Nordstrom Anniversary Sale only comes around once a year, and it's the best time to score designer threads—including brand-new arrivals—for less. Icons members—buyers who have spent $15,000 or more—can start shopping the sale on July 8th. The Nordstrom Anniversary Sale officially starts for everyone on July 12th.
Unlike other sales that discount end-of-season goods, you can score brand-new arrivals from your favorite brands for less. Here are our can’t-miss deals from brands like Le Creuset, AllSaints, and Good American. It starts right around the same time as the Amazon Prime Day sale, but lasts much, much longer.
15 best deals at the Nordstrom Anniversary sale
Home

Start your sourdough era with more than $100 off the classic Le Creuset dutch ovens. Crafted with enameled cast iron, this is a staple piece that will last for years to come.
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This plush ribbed blanket is ultrasoft, pill-resistant, and perfectly sized for movie nights any time of year.
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Save $300 on the stroller loved by Reese Witherspoon, Sophie Turner, and more. Designed to grow with your family, the Uppababy Vista V3 has more than 30 configurations that can hold up to three children.
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This aesthetically-pleasing air fryer now comes in a larger size with three racks and six different ways to cook. Save over $60 during the Nordstrom Anniversary Sale.
Beauty

Get this duo for $50—originally a $76 value! This lightweight, waterproof mist locks in your look for up to 16 hours without fading, smudging, or settling into fine lines.
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Keep your hair looking healthy at home and on the go with this set from Olaplex. You get a full-size and travel-size version of their best-selling Bond Maintenance shampoo and conditioner.

Skip the salon and get beautiful curls in no time with this extra-long barrel curling iron. Digital T3 SinglePass Technology and nine different heat settings ensure perfect heat precision while protecting your hair.

This two-in-one peel set includes 90 treatments total—a $245 value great for newbies and skincare veterans alike.
Fashion

You can try the beloved On Cloud 5 for less than $100. These lightweight shoes use CloudTec in Zero-Gravity foam for extreme cushioning while a molded heel secures your foot in place. With comfort and style, these are perfect to wear everywhere from errands to morning jogs.

If you’re looking for soft but structured denim, look no further than Good American. With sizes from 0 to 24, these jeans hug the hips and feature a flattering straight leg.
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These fan-favorite pajamas are made from soft, lightweight fabric and are under $50 now.

Go from the court to the course in this sporty sleeveless dress. Made from ultrasoft and flattering fabric, it features a front zipper and has built-in shorts with side pockets.

This elegant sleeveless vest features a flattering V-cut with princess seams for a polished, fitted look. Pair it with slacks for a date night or jeans for a casual look.

This wool and alpaca-blend sweater features an intricate pattern and scalloped edges. It’s a great transition piece for fall and layers beautifully under jackets.

These leggings will give your favorite pair a run for their money. Buttery soft fabric wicks moisture to keep you comfortable while the external pockets are the perfect place to stash important items during a workout.
When is the Nordstrom Anniversary sale?
The Nordstrom Anniversary sale starts July 12, 2025 and runs through Sunday, August 3. However, Nordstrom card members get early access to the sale—Icons can shop starting July 8, Ambassadors on July 9, and Influencers on July 10—with your status based on what you spend per year.
What is the Nordstrom Anniversary sale?
One of the major players in style shopping, Nordstrom treats its customers to an annual sale event called the Nordstrom Anniversary sale. The shopping bonanza features discounts on shoes, tops, accessories, beauty tools, and plenty more stylish threads.
Does Nordstrom restock Anniversary sale deals?
Nordstrom occasionally restocks Anniversary sale deals, however restocks are not guaranteed and hot sellers do go fast. To avoid sellout risk and stock shortages, we recommend shopping your most-wanted items as soon as possible.
Can you return Nordstrom Anniversary sale items?
Yes, you can return most Nordstrom Anniversary sale items as long as the return meets Nordstrom's Return Policy. You can start your return or exchange online, or go to any Nordstrom or Nordstrom Rack location for help.
Is the Nordstrom Anniversary sale worth it?
The Nordstrom Anniversary sale is absolutely worth it! This once-a-year sale is Nordstrom's largest shopping event of the year and the best opportunity for Nordstrom shoppers to save big on everything from clothes and shoes to home goods and makeup.
Nordstrom sales are few and far between, and while you can shop the department store's clearance section year-round, you'd be hard-pressed to find deals as good as these Anniversary offers at any other time.
Should I still shop Amazon’s Prime Day sales?
Absolutely! But with so many items on sale, you might feel overwhelmed when you’re browsing through Prime Day deals.
To make your shopping experience a little smoother, we’ve sorted through and researched the sale for you. Take a look at our expert-curated Prime day deals, which span across almost every category, from brand-name tech to top home appliances.