The 10 most popular products of Black Friday 2019
Here's what everyone is searching for.
Recommendations are independently chosen by Reviewed’s editors. Purchases you make through our links may earn us a commission.
If you're anything like us, you've been planning your Black Friday shopping for weeks. You know what the best Amazon deals are, the best Target deals, the best Best Buy deals... the list goes on and on. To put it simply, you've done your research.
But what is everyone else planning to buy? SEMrush, an analytics company, recently revealed the most searched-for Black Friday products according to Google search data. Below are the top 10 things on people's wishlists, from the latest iPhone to the wildly popular Instant Pot.
1. Nintendo Switch
One of the best tech gifts of 2019, the Nintendo Switch is on a lot of people's wishlists this year. Not only is it a home console that connects effortlessly to your TV, but you can also untether it and use it on the go as a handheld device so you never have to stop playing. Plus, the console splits into 2 controllers so you only need to buy 2 more for the whole family to game together.
2. Sony PlayStation 4
The newest PlayStation 4 may be lighter and slimmer but it still has all of the awesome features that make the PS4 such a highly-coveted console. Reviewers love the vibrant HDR display and the vast library of games and movies you can choose from. It also has a large 1 TB hard drive so you can store all of your entertainment without running out of space. Game on!
3. Apple Watch
It makes sense that the Apple Watch is such a sought-after product this Black Friday. After we spent weeks testing some of the most popular smartwatches, we found that the Apple Watch Series 4 does everything better, from making phone calls to sending texts to listening to music. Plus, it's water-resistant and super durable so if you take care of it, it can last for years to come.
Walk down any street and you're bound to see at least one person wearing these iconic white earbuds. Named the best wireless earbuds by our experts, AirPods have incredible sound quality, a long battery life, and great range so you can effortlessly connect to any of your Apple devices. And if you want the latest and greatest, opt for the brand new AirPods Pro. We tried them for ourselves and think they're more than worth buying.
5. Sony PlayStation 4 Pro
If you thought the PlayStation 4 was good, wait until you try the PlayStation 4 Pro. According to users, the latest and greatest PlayStation has amazingly clear and colorful graphics, thanks to its 4K and HDR compatibility and improved horsepower. A.k.a it's a great option for both playing your favorite games and watching your favorite movies. Bonus: It works with all PS4 games to date so you can easily transfer your library over to your new console.
6. Xbox One X
It wasn't named Microsoft's "most powerful game console ever" for nothing. The Xbox One X can be used for a lot more than just gaming—it's also an incredibly high-tech, high-quality home theater system. The console can play almost every type of media, including DVDs, Blu-ray, and anything streamed from a USB. And even more importantly, it outputs 4K and HDR resolution so the display is about as crisp and clear as it gets.
7. Apple iPad Pro
What do people love about the iPad Pro? The question should really be what don't they love—because it's packed with a bunch of attractive features. Like an upgraded camera, face ID, a beautiful liquid retina display, and the most powerful processing chip Apple has ever made. Plus, at just over a pound, the iPad Pro is incredibly lightweight, making it perfect to tote around wherever you go.
8. Apple MacBook Pro
The MacBook Pro is like the BMW of laptops—it's sleek, stylish, and top of the line. And it's something a lot of people want this year. According to our expert who tested the new MacBook for herself, it has impressive computing power, a surprisingly long battery life, and a stunningly clear display. Plus, she adds that the Touch Bar is an intuitive, helpful addition, letting you do everything from adjust brightness to toggle between tabs.
9. Apple iPhone 11
The multiple cameras may have caused a lot of controversy when the iPhone 11 first came out last fall, but that hasn't stopped people from snatching it up. Along with the updated cameras (perfect for the Instagram-obsessed and amateur photographers alike!), the latest iPhone also has faster processing speeds so your apps will load quicker and, according to Apple, an extra hour of battery life compared to earlier models.
10. Instant Pot
Surprise, surprise—the super trendy Instant Pot is one of the most searched-for items of Black Friday this year. While there are plenty of models to choose from, we like the Instant Pot Ultra the best. It's our number one multi-cooker because it has 10 different cook settings (including pressure cooking, slow cooking, and steaming) along with an updated display that shows your food's progress as it cooks.
Prices were accurate at the time this article was published but may change over time.