Here at Reviewed, we love a good cult-favorite beauty product—and Walmart is full of them. We did the legwork and found out that with a huge selection of affordable makeup and beauty products, you can find some of your favorites so much cheaper at Walmart than the specialty stores you typically purchase them.
Better yet, the big box store also offers free shipping on orders over $35. Alternatively, you can pre-order all these things online for free in-store pickup, so you can skirt the stress of shopping in-person but get your hands on those beauty buys the very same day. These are the 20 best makeup and beauty products at Walmart to add to your cart right now:
1. The skin cleanser your mom (and derm) rave about
There’s a reason you see Cetaphil in nearly every home. This cleanser is gentle, inexpensive, and it works. In fact, Cetaphil is so popular that it's amassed more than 10,000 reviews on Walmart's site. Reviewers say that it works well on sensitive skin and cleanses without leaving skin feeling greasy. Heck, even Kim Kardashian’s dermatologist recommends it because it’s so universally gentle on skin.
2. The best dry shampoo money can buy
I get it: There are some days when you don’t have the time to (or frankly want to) wash your hair. Dry shampoo is perfect for these days, and Walmart shoppers love this dry shampoo from Dove. Reviewers love the low price point and claim that it makes their hair look fuller. Dove Refresh + Care is our favorite dry shampoo, too—when we tested it, it made hair actually feel clean and not overly fragranced.
3. A mascara nearly everyone has owned
Fun fact: The first item of makeup I purchased was Maybelline Great Lash Mascara. At $5, was just in the budget of a middle schooler and it gave my lashes some nice color and length. Although it’s not the best mascara around, it’s still a staple in many makeup bags. Some reviewers say it’s the only mascara they’ve ever used because it’s inexpensive, doesn’t flake, and has been reliable for years.
4. An affordable highlighter to add serious glow
Highlighter is a must for any look. Applying a pearly highlighter to the bridge of the nose and cheekbones creates a nice glow that catches the light wonderfully. Shoppers love this bargain pick from e.l.f. because they claim it lasts most of the day and has plenty of shimmer. The best part? It’s only $4.
5. A beautyblender at a fraction of the cost
Disposable makeup sponges like the much-loved beautyblender are essential for anyone who wants to seamlessly blend their foundation. The round shape is a game changer in terms of application compared to those foam wedges. You could spring for the $20 original at Sephora, but this one from Real Techniques is only $5, which is much easier to stomach considering it needs to be replaced every one to three months.
6. The natural lip balm you’ve been using for years
You can never go wrong with a tried and true chapstick—like that iconic yellow tube of Burt’s Bees Lip Balm. The thick, waxy formula is made with just a few simple ingredients like beeswax, coconut and peppermint oils, which reviewers love for its minty, cooling sensation that’s so soothing to dry lips.
7. A moisturizing lotion with natural ingredients
Dry skin in the winter is the absolute worst. It’s itchy and painful and not great to look at. This much-loved moisturizer from Aveeno is formulated with oatmeal to help to soothe dry, sensitive skin and reviewers say it will keep skin moisturized for up to 24 hours. It’s also fragrance-free for those of us who are scent-sensitive.
8. Easy-to-use witch hazel wipes
Witch hazel is an astringent known to soothe easily irritated skin and shrink pores. You can use cotton pads to apply it, but if you're in a rush, Walmart shoppers suggest these wipes from Dickinson's. Reviewers claim they’re easy to throw into a bag for trips and can be used as both a cleanser and toner for smooth, moisturized skin.
9. A super moisturizing body wash by Dove
A good body wash can be hard to come by and if you don’t want to dry out your skin with a harsh, cheap brand, shoppers love this inexpensive pick by Dove. Reviewers love the new pump bottle design and say it leaves their skin feeling extra soft. Bonus: You can save a little more by stocking up with a 2-pack.
10. An inexpensive hairspray to keep that 'do in place
Trying to keep your updo or curls in place while on a budget? Try this hairspray from Tresemmé. It’s just $5, but reviewers say it kept their hair in place all day without leaving that crunchy or sticky feeling, which is why it’s a fan favorite for so many.
11. Our favorite budget liquid eyeliner
There’s an art to applying liquid eyeliner. One wrong move and you’ve made your eyeliner too thick or smudged it beyond repair. Even worse, no matter what you do, some formulas won’t last throughout the day. This brush-in-pot eyeliner by NYX is the best eyeliner you can buy. It takes some finesse to apply, but with a steady hand, you can get a great look with insane lasting power—our tester slept in it and it didn't budge.
12. A liquid lipstick that’s better than a Kylie Lip Kit
In the market for a new long wear lipstick? You can actually get the best liquid lipstick we’ve ever tested at Walmart. After extensive testing, we found that Wet n Wild lasts basically all day, doesn’t feel sticky on your lips, and comes in 20 shades to match any look. It works better than a Kylie Lip Kit and it’s a fraction of the cost.
13. A replenishing face moisturizer with hyaluronic acid
This moisturizing gel from Neutrogena is unique because it applies lightly like a gel, but has the moisture-packed hydrating power of a cream. Reviewers love this gel since it makes skin look younger and hydrated, and some even saw results in two weeks. This stuff is popular at beauty stores like Ulta, but you can get it for a few dollars less at Walmart.
14. A multi-purpose micellar cleansing water
Micellar cleansing water not only cleans your face, but it can also be used as a super effective makeup remover. It’s also fragrance-free and alcohol-free, which is nondrying and ideal for those with sensitive skin. Walmart shoppers swear that this product gets all of their makeup off without any aggressive scrubbing.
15. A charcoal face mask to vacuum out impurities
Luxury face masks can run you about $50 at stores like Sephora, but this one from L’Oreal uses charcoal to remove dirt from pores, tighten skin, and leave you glowing—and it only costs $10 at Walmart. There are five different formulas for everything from exfoliation to detoxification, depending on what you want. Reviewers say they felt a difference in just one use.
16. A mascara dupe for Too Faced's Better Than Sex
This L'Oreal mascara is less than $10, but scores of reviewers claim it works just as well as Too Faced’s Better Than Sex mascara. Users say that the hourglass wand shape makes their eyelashes long and full and the formula doesn’t clump, though it can be a little tricky to remove. Better stock up on that micellar water.
17. A concealer to disguise dark spots and blemishes
Dark under-eye circles can be difficult to conceal, but Walmart shoppers swear that this concealer by Maybelline manages to do so as well as more expensive brands like Tarte. It’s formulated with goji berry, which claims to target the appearance of dark circles and puffiness, and has good coverage.
18. Cult-favorite makeup removing face wipes
These are my personal favorite wipes for removing makeup: they're the only ones that don't irritate my eyes, and many reviewers agree. Buyers love these convenient makeup wipes because they’re affordable, easy to travel with, and super effective.
19. A deep conditioner to repair hair's moisture
Anyone with color-treated or curly hair should add some extra moisture to their hair care routine with this reparative conditioner from Aussie. In only three minutes (and $3), you can rejuvenate any dry, stringy hair thanks to hydrating, nourishing ingredients like avocado and jojoba oil.
20. A moisturizing cream for all skin types
Customers with all skin types swear by this moisturizer from CeraVe. They say it's non-greasy and leaves their skin feeling soft and smooth, since it's packed with hyaluronic acid to help retain skin’s natural moisture. This moisturizer doesn’t contain any fragrances, so it won’t irritate sensitive skin.
Prices are accurate at the time this article was published, but may change over time.