Lifestyle

70 retailers donating to Black social justice organizations—and how much they're giving

Jordan Brand, Sephora, LEGO, H&M, and more are opening their purses in support of change.

Credit: Dorrie Popovski / USA Today

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People are protesting against racial inequality and police brutality all over the nation, as a reaction to the recent deaths of Black Americans including George Floyd, Breonna Taylor, Ahmaud Arbery, and Tony McDade. Americans across the country have taken to the streets, demanding systemic reform to our criminal justice systems and societal respect for African Americans.

But it’s not only ordinary people expressing their anguish and anger and desire for change in this country. In a sign of how widespread this movement is, even businesses are speaking out—and opening their purses—in support of the Black community.

If you, in turn, would like to support companies who have donated to organizations such as Black Lives Matter, the ACLU, Know Your Rights Camp, and Black Visions Collective, we’ve compiled a list of retailers and consumer brands advocating for change, in descending order of the amount they've disclosed they are donating.

1. Jordan Brand, Michael Jordan, and Nike, Inc.

Who they are: A mega sportwear brand co-created by the basketball legend and its behemoth corporate parent.

How they’re helping: Michael Jordan and his Jordan Brand announced a commitment to donate $100 million over 10 years to "organizations dedicated to ensuring racial equality, social justice, and greater access to education." Jordan Brand's parent company Nike, Inc. separately committed $40 million over four years "investing in and supporting organizations that put social justice, education and addressing racial inequality in America at the center of their work."

Visit Jordan Brand's site
Visit Nike, Inc's site

2. LEGO Group

Who they are: A Danish toy company that makes the iconic interlocking plastic brick toys.

How they’re helping: LEGO pledged $4 million to organizations supporting Black children and “educating all children about racial equality.”

Visit LEGO’s site

3. Sephora

Who they are: A leading makeup, skincare, and hair care retailer.

How they’re helping: Sephora donated $1 million donation across several organizations in 2019 and 2020: National CARES Mentoring Movement, The Center for Urban Families, National Black Justice Coalition, the NAACP’s Afro-Academic, Cultural, Technological, and Scientific Olympics (ACT-SO), and Black Women’s Roundtable. It is also allowing customers to donate the monetary value of their loyalty points to the National Black Justice Coalition.

Visit Sephora’s site

4. Glossier

Who they are: A skincare and makeup brand known for minimalistic products.

How they’re helping: Glossier pledged a $500,000 donation across Black Lives Matter, the NAACP Legal Defense and Educational Fund, the Equal Justice Initiative, the Marsha P. Johnson Institute (an organization that protects the rights of Black transgender people), and We The Protesters (an organization focused on ending racism and police violence in the United States). The brand is also allocating an additional $500,000 in grants to Black-owned beauty businesses.

Visit Glossier’s site

5. Anastasia Beverly Hills

Who they are: A makeup brand known for its eyebrow-grooming products.

How they’re helping: Anastasia Beverly Hills pledged $1 million in the fight against systemic racism, starting with $100,000 to Black Lives Matter, The Innocence Project, the NAACP Legal Defense and Educational Fund, Black Visions Collective, and criminal justice news website The Marshall Project. ABH also announced that it's discussing “new initiatives that will financially support Black-owned businesses and artists in the beauty industry.”

Visit Anastasia Beverly Hills’ site

6. Warby Parker

Who they are: An eyeglass retailer.

How they’re helping: Warby Parker committed $1 million to “organizations and initiatives focused on combating systemic racism.”

Visit Warby Parker’s site

7. Peloton

Who they are: An at-home fitness company that sells stationary bikes, treadmills, fitness accessories, and a workout app.

How they’re helping: Peloton pledged a $500,000 donation to the NAACP Legal Defense and Educational Fund.

Visit Peloton’s site

8. H&M

Who they are: A Swedish fast-fashion clothing retailer.

How they’re helping: H&M pledged $500,000 to the ACLU, the NAACP, and Color of Change, an advocacy group that uses online resources to strengthen the political voice of Black Americans.

Visit H&M’s site

9. Harry’s and Flamingo

Who they are: Subscription razor and shaving accessories services.

How they’re helping: Harry’s and Flamingo donated $500,000 to “organizations that combat racism and support mental health care access for Black communities.”

Visit Harry’s site
Visit Flamingo’s site

10. ColourPop

Who they are: A makeup and skincare brand known for colorful eye shadow palettes.

How they’re helping: ColourPop pledged $25,000 each to the Minnesota Freedom Fund and the ACLU and an additional $250,000 to “other organizations” that support Black communities.

Visit ColourPop’s site

11. Gap Brands

Who they are: A conglomerate of clothing brands including Gap, Banana Republic, Athleta, and Old Navy.
How they’re helping: Gap Brands donated $250,000 to the NAACP and EmbraceRace, an organization that fights systemic racism by equipping parents with tools to discuss racial issues with their children.

Visit Gap Brands’ site

12. Neutrogena

Who they are: A drugstore skincare company.

How they’re helping: Neutrogena donated $100,000 each to the NAACP and Black Lives Matter.

Visit Neutrogena’s site

13. Levi’s

Who they are: A classic denim brand.

How they’re helping: Levi’s donated $100,000 to the ACLU and made a $100,000 grant to Live Free USA, an organization that works to end gun violence and mass incarceration.

Visit Levi’s site

14. Juvia’s Place

Who they are: A Black-owned cosmetics brand known for its inclusive range of foundation shades.

How they’re helping: Juvia’s Place donated $110,000 to the NAACP, Black Lives Matter, the ACLU, and the Know Your Rights camp.

Visit Juvia’s Place’s site

15. Poshmark

Who they are: A clothing resale app.

How they’re helping: Poshmark pledged a $100,000 donation across the NAACP Legal Defense and Education Fund, the ACLU, the National Urban League (a civil rights group that advocates for economic and social justice of African-American people), and Black Girls Code, (an organization that provides technology education to African-American girls).

Visit Poshmark’s site

16. Billie

Who they are: A subscription-based service that makes razors, shaving cream, body lotion, and other personal hygiene products.

How they’re helping: Billie donated $100,000 across Black Lives Matter and the NAACP. It also closed for business on June 2 in solidarity with the “Blackout Tuesday” movement.

Visit Billie’s site

17. Fila

Who they are: An Italian sportswear brand.

How they’re helping: Fila is donating $100,000 to Black Lives Matter.

Visit Fila’s site

18. Patagonia

Who they are: A clothing company that specializes in outdoor apparel and camping gear.

How they’re helping: Patagonia donated $100,000 to the NAACP Legal Defense and Educational Fund.

Visit Patagonia’s site

19. Deciem

Who they are: The company behind skincare brands The Ordinary, NIOD, and others.

How they’re helping: Deciem donated $100,000 to Black Lives Matter and the NAACP Legal Defense and Educational Fund.

Visit Deciem’s site

20. Steve Madden

Who they are: A shoe designer.

How they’re helping: Steve Madden donated $100,000 to Black Lives Matter.

Visit Steve Madden’s site

21. Aritzia

Who they are: A clothing retailer that creates in-house brands with distinct styles.

How they’re helping: Aritzia donated $100,000 to Black Lives Matter and the NAACP.

Visit Aritzia’s site

22. Lululemon

Who they are: An activewear and fitness gear brand.

How they’re helping: Lululemon donated $100,000 to the Minnesota Freedom Fund.

Visit Lululemon’s site

23. Ganni

Who they are: A Danish apparel and accessories brand.

How they’re helping: Ganni donated $100,000 to Black Lives Matter, the NAACP, and the ACLU. It also closed business for the week of June 1 to 8 to encourage customers to donate to an anti-racism organization instead of buying its products.

Visit Ganni’s site

24. Biossance

Who they are: A skincare brand known for sustainable, naturally-sourced products.

How they’re helping: Biossance pledged $100,000 across the ACLU, the Minnesota Freedom Fund, Black Lives Matter, and Color of Change.

Visit Biossance’s site

25. Pura Vida

Who they are: A jewelry company known for thread bracelets.

How they’re helping: Pura Vida donated $100,000 to the NAACP Legal Defense and Education Fund.

Visit Pura Vida’s site

26. Fabletics

Who they are: An activewear brand co-founded by actress Kate Hudson.

How they’re helping: Fabletics donated $50,000 to the ACLU and closed business on June 2 in support of Blackout Tuesday.

Visit Fabletics’ site

27. Sunday Riley

Who they are: A skincare brand known for its luxury serums and oils.

How they’re helping: Sunday Riley pledged a $50,000 donations to the NAACP Legal Defense and Education Fund.

Visit Sunday Riley’s site

28. Milk Makeup

Who they are: A makeup and skincare brand known for its vegan ingredients and distinctive packaging.

How they’re helping: Milk Makeup donated $50,000 to the NAACP and closed business on June 2 for Blackout Tuesday.

Visit Milk Makeup’s site

29. Youth To The People

Who they are: A skincare brand that sells vegan products.

How they’re helping: Youth to the People donated $50,000 to Black Lives Matter, Black Girls Code, and the NAACP Legal Defense and Educational Fund.

Visit Youth to the People’s site

30. DevaCurl

Who they are: A haircare brand for curly hair.

How they’re helping: DevaCurl donated $50,000 to Black Lives Matter.
Visit DevaCurl’s site

31. Herbivore

Who they are: A skincare brand that makes plant-based products.

How they’re helping: Herbivore donated its May 30 to 31 weekend profits, about $46,000, to Black Lives Matter and the ACLU.

Visit Herbivore’s site

32. Elf Cosmetics

Who they are: A budget-conscious makeup and skincare brand.

How they’re helping: Elf Cosmetics donated $25,000 to Color of Change and closed business on June 2 for Blackout Tuesday.

Visit Elf Cosmetics’ site

33. Primary

Who they are: A children’s basics clothing line.

How they’re helping: Primary donated $25,000 to the NAACP Legal Defense and Educational Fund.

Visit Primary’s site

34. Spindrift

Who they are: A carbonated water brand.

How they’re helping: Spindrift pledged $25,000 to the NAACP and to match employee donations to “to Black causes they are passionate about.”

Visit Spindrift’s site

35. Kosas

Who they are: A cosmetics brand that makes botanical-based products.

How they’re helping: Kosas pledged $20,000 to Black Lives Matter and Color of Change.

Visit Kosas’ site

36. Cocokind

Who they are: A skincare brand known for masks, creams, and toners.

How they’re helping: Cocokind donated $10,000 to the ACLU. It also pledged all of its profits from June 1 to 7 to Black Lives Matter, the NAACP, the Southern Poverty Law Center, Bay Area Black Owned Business Relief Fund, Reclaim the Block (a coalition that calls for Minneapolis to divest from policing), Black Visions Collective, and Campaign Zero (an organization that seeks to end police brutality in America).

Visit Cocokind’s site

37. Jungalow

Who they are: A home decor shop.

How they’re helping: Jungalow donated all of its profits from May 30, about $12,000, to Black Lives Matter.

Visit Jungalow's site

38. Golde

Who they are: A Black-owned lifestyle company that makes skincare products and herbal supplements.

How they’re helping: Golde donated all of its profits from Monday, June 1, about $10,000, to the NAACP Legal Defense and Educational Fund.

Visit Golde’s site

39. Paula’s Choice

Who they are: A skincare brand known for its research-based products.

How they’re helping: Paula’s Choice donated $10,000 to Color of Change.

Visit Paula’s Choice’s site

40. Glow Recipe

Who they are: A skincare brand known for colorful, fruit-scented products.

How they’re helping: Glow Recipe donated $10,000 to Black Visions Collective and promoted Black-owned beauty, wellness, and lifestyle brands.

Visit Glow Recipe’s site

41. Universal Standard

Who they are: An apparel company with an inclusive size range and utilitarian style.

How they’re helping: Universal Standard made a $10,000 donation to NAACP Legal Defense and Educational Fund. It also allocated proceeds of all sales from Wednesday, June 3 and Thursday, June 4 to the NAACP Legal Defense and Educational Fund, pledged to match employee donations, allowed time off for employees who wanted to attend protests, and said it was looking for ways to partner with Black-owned businesses.

Visit Universal Standard’s site

42. Farmacy

Who they are: A skincare brand that makes products from locally grown produce.

How they’re helping: Farmacy donated $10,000 to Color of Change as a “starting point” to fight against racial injustice.

Visit Farmacy’s site

43. Nails Inc

Who they are: A UK-based nail care and makeup company.

How they’re helping: Nails Inc is donating its June U.S. profits to Black Lives Matter.

Visit Nails Inc’s site

44. Athena Club

Who they are: A subscription service that sells personal hygiene items including razors, period products, and more.

How they’re helping: Athena Club is donating all proceeds from the week of June 1 to 8 to the NAACP Legal Defense and Educational Fund.

Visit Athena Club’s site

45. Bandcamp

Who they are: An indie music streaming service that lets fans directly pay artists.

How they’re helping: Bandcamp is donating all profits this coming “Juneteenth” (June 19) and “every Juneteenth hereafter” to the NAACP and allocating an additional $30,000 a year to “partner with organizations that fight for racial justice.”

Visit Bandcamp’s site

46. Ben & Jerry’s

Who they are: An ice cream company based in Vermont.

How they’re helping: Ben & Jerry’s hasn’t disclosed any recent donations, but the brand posted a statement calling to “dismantle white supremacy.” The company outlined steps for taking action, including urging Congress to pass H.R. 40 to study the effects of slavery and discrimination from 1619 to present day, and supporting George Floyd’s family’s call to create a national task force to draft bipartisan legislation aimed at “ending racial violence and increasing police accountability.”

Visit Ben & Jerry’s site

47. Savage X Fenty and Fenty Beauty

Who they are: Black-owned lingerie and beauty brands started by singer Rihanna.

How they’re helping: Savage X Fenty donated to Black Lives Matter and The Bail Project. Fenty Beauty did not conduct business on June 2 in solidarity with Blackout Tuesday.

Visit Savage X Fenty’s site
Visit Fenty Beauty's site

48. Away

Who they are: A trendy luggage brand.

How they’re helping: Away donated to the NAACP Legal Defense and Educational Fund, Southern Poverty Law Center, and The Bail Project.

Visit Away’s site

49. Curlsmith

Who they are: A Black-owned haircare company for curly hair.

How they’re helping: Curlsmith donated to the Equal Justice Initiative.

Visit Curlsmith's site

50. Girlfriend Collective

Who they are: An activewear brand that focuses on sustainability.

How they’re helping: Girlfriend Collective donated to Black Visions Collective, Reclaim the Block, and Visit Lake Street (an initiative to rebuild small businesses in Minneapolis).

Visit Girlfriend Collective’s site

51. Outdoor Voices

Who they are: An activewear brand known for its color-blocked leggings and crop tops.

How they’re helping: Outdoor Voices donated to the ACLU of Minnesota.

Visit Outdoor Voices’ site

52. Boscia

Who they are: A skincare brand best known for its peel-off charcoal mask.

How they’re helping: Boscia donated to the NAACP Legal Defense and Educational Fund.

Visit Boscia’s site

53. NYX

Who they are: A drugstore cosmetics brand.

How they’re helping: NYX donated to the Minnesota Freedom Fund and Black Lives Matter.

Visit NYX’s site

54. Pipcorn

Who they are: A company that sells gourmet snacks, including popcorn from heirloom seeds.

How they’re helping: Pipcorn is donating 50% of their website sales the weekend of June 6th to the George Floyd Memorial Fund.

Visit Pipcorn’s site

55. Allbirds

Who they are: An eco-friendly shoe brand.

How they’re helping: Allbirds donated to Black Lives Matter and the NAACP Legal Defense and Educational Fund.

Visit Allbirds’ site

56. Summersalt

Who they are: A swimsuit brand known for color-blocked one-pieces.

How they’re helping: Summersalt donated to The Loveland Foundation, an organization that helps provide mental health support to the Black community, especially women and girls.

Visit Summersalt’s site

57. Rothy’s

Who they are: A shoe brand that makes sustainable flats, boots, and bags.

How they’re helping: Rothy’s donated to the NAACP.

Visit Rothy's site

58. Lola

Who they are: A subscription service that sells period and sexual wellness products.

How they’re helping: Lola donated to the NAACP Legal Defense and Educational Fund and Campaign Zero.

Visit Lola’s site

59. Cora

Who they are: A subscription service that sells period products.

How they’re helping: Cora donated to the NAACP Legal Defense and Educational Fund and Black Lives Matter.

Visit Cora’s site

60. ModCloth

Who they are: An online apparel boutique.

How they’re helping: ModCloth donated to Black Lives Matter.

Visit ModCloth’s site

61. Kiehl’s

Who they are: A 169-year-old skincare brand based in New York City.

How they’re helping: Kiehl’s donated to Black Lives Matter.

Visit Kiehl’s site

62. Maybelline

Who they are: A drugstore cosmetics brand.

How they’re helping: Maybelline donated to the NAACP.

Visit Maybelline’s site

63. CoverGirl

Who they are: A drugstore cosmetics brand.

How they’re helping: CoverGirl donated to the NAACP and Black Lives Matter.

Visit CoverGirl’s site

64. Ulta

Who they are: A leading makeup, skincare, and hair care retailer.

How they’re helping: Ulta donated to the Equal Justice Initiative.

Visit Ulta’s site

65. Grailed

Who they are: A men’s apparel resale site.

How they’re helping: Grailed donated to the ACLU, the NAACP, Black Lives Matter, Reclaim the Block, and the Committee to Protect Journalists.

Visit Grailed’s site

66. Ole Henrikson

Who they are: A skincare brand best known for serums and moisturizers.

How they’re helping: Ole Henrikson donated to Black Lives Matter and closed business on June 2 for Blackout Tuesday.

Visit Ole Henrikson’s site

67. Dermstore

Who they are: A skincare, makeup, and hair care online retailer.

How they’re helping: Dermstore donated to the NAACP and the Skin of Color Society, an organization that promotes awareness of dermatology specific to skin of color.

Visit Dermstore’s site

68. Dermalogica

Who they are: A skincare brand that sells esthetician-grade products.

How they’re helping: Dermalogica donated to the NAACP.

Visit Dermalogica’s site

69. Uoma Beauty

Who they are: A Black-owned makeup and skincare brand.

How they’re helping: Uoma Beauty donated to Black Lives Matter and the Know Your Rights Camp.

Visit Uoma Beauty’s site

70. Eileen Fisher

Who they are: An apparel company know for its functional basics.

How they’re helping: Eileen Fisher donated to the Loveland Foundation and the NAACP Legal Defense and Educational Fund.

Visit Eileen Fisher’s site

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