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  • What is Loftie?

  • How we tested the Loftie alarm clock

  • What we like about Loftie

  • What we don’t like about Loftie

  • What are current owners saying about Loftie?

  • What is Loftie’s warranty policy?

  • Is Loftie worth it?

  • Related content

Pros

  • Array of alarm sounds

  • Easy to use

  • Bonus features like white noise

Cons

  • None we could find

What is Loftie?

A person reaches over to press a button atop the Loftie alarm
Credit: Reviewed / Betsey Goldwasser

Loftie is a newer company that makes clocks designed to allow you to keep your phone outside the bedroom.

The company started with an Indiegogo campaign in 2020 before launching as a full-fledged retailer. The Loftie clock is its flagship product, and it comes in two color varieties—black and white. The color only changes the top of the clock, not the whole body.

It's technically a smart alarm clock. As such, it can be used in conjunction with the Loftie app. The device itself has a simple and sleek design with three buttons on top that allow you to control it from your bedroom, if your phone isn’t handy.

The company really brands the clock as something that allows you to leave your phone outside your room—its slogan is “break up with your smartphone alarm.” (Phones are a significant source of blue light, after all, which suppresses melatonin and can make it harder for you to doze off.) I’m happy to report the clock is fully functional as a standalone, and does not necessitate using the app—giving you the option to "breakup" with your phone if you'd like.

The company also sells “dark dots,” which are just glorified stickers from what I can tell. They’re made to cover up LED lights that could disrupt your sleep (in keeping with Loftie’s general branding). The company also has a book, titled “The Mysteries of Sleep.” We haven’t checked out these products, but the alarm is something I won’t shut up about.

How we tested the Loftie alarm clock

a phone with the loftie app on a bedside table next to the Loftie clock
Credit: Reviewed / Betsey Goldwasser

We subjected the Loftie clock to at-home and in-lab tests.

I’m Lindsey Vickers, the senior staff writer covering sleep here at Reviewed. Earlier this year, I was asked to test alarm clocks. This entailed trying each for a night or two to consider the experience of waking up with it, as well as conducting lab tests to measure brightness and volume settings. I saved Loftie for last, and it also happened to be the best.

What we like about Loftie

a hand presses a button atop the Loftie alarm on the clock's menu
Credit: Reviewed / Betsey Goldwasser

The Loftie clock is more than just an alarm—it also has meditations, a nightlight, and more.

It will redefine your morning experience

From the first morning I woke up to the Loftie alarm, I couldn’t help but think that it defines what waking up should be. Never has something made the experience of being roused from my sleep as pleasant as the Loftie.

The clock begins the process of waking you with gentle music and sounds to help you transition from a sleepy state into a wakeful one. When I used it, the alarm woke me with its first tone—soft music that cues you to wake up, aptly called the "wake-up" tone. Users have 10 of these to choose from. If that doesn’t do the trick, the alarm’s “get-up” tone kicks in nearly 10 minutes later—there's another 10 of these available. Despite its name, the get-up tone is almost equally as pleasant as the first. I, for one, would be happy waking up to either sound.

Loftie claims its sounds are “professionally crafted non-alarming alarm tones.” Normally I’d roll my eyes at this sort of claim. (Admittedly, I’m sure I scoffed when reading it before testing the Loftie.) But after trying the alarm for myself, I can’t help but agree that the alarm tones are shockingly pleasant.

It’s easy to use

The Loftie’s interface is incredibly easy to use and navigate, whether you’re trying to set something up on the clock itself or in the app. The app is pretty minimalist—it has just a few options of things to do, which include adjusting the brightness and volume, and previewing current alarms or setting new ones. Similarly, the clock relies on three buttons. It's just the right number to make the clock functional, while ensuring it's easy to navigate the device and reach the settings you're looking for.

You can use it without your phone

Unlike many other smart alarms, the Loftie can be used with or without the app—so if you’re anything like me and tend to follow an unpredictable bedtime schedule, you can set new alarms on the device when you’re curled up in bed without needing your phone in the room.

It’s more than an alarm clock

The Loftie alarm comes with a number of additional features that make it more worthwhile.
It can also function as a sound machine with white noise and sound baths so that you can drown out other noise, like barking dogs or car engines that could disrupt your sleep. The soundtracks range from pink noise to cicadas and serene settings like campfires and the shores of a lake. You can use the clock’s sleep timer to fade out these tracks over time, too.

What’s more, the device features some bedtime stories and meditations. The company updates the library and says it plans to add more to it over time, too. When new content becomes available, users are prompted to update their clock via email. In our experience, this process can take a few short minutes, or as long as 20 minutes. We’d recommend running updates in the morning or a while before bed so that you can make the most of your clock as you go to sleep.

The clock also has a built-in nightlight, which you can use if you wake up in the night to provide a dim glow to your room and nightstand. The only caveat is that while it’s a nice touch, it likely won’t prove quite bright enough for most people—even at its brightest setting.

It’s super customizable

It’s hard to think of an element of the Loftie experience that isn’t adjustable to meet your personal preferences. The brightness of the display can be easily changed, and you can determine which sounds you’d like to pair for both the wake-up tone that plays about 10 minutes before your actual alarm, as well as the sound of the alarm itself.

What we don’t like about Loftie

someone uses the loftie phone app to control the alarm clock
Credit: Reviewed / Betsey Goldwasser

The Loftie alarm can be controlled with the company's app.

You have to buffer your alarm for when you want to wake up

In an otherwise delightful alarm scheme, you may need to build extra time in case you don't rouse up at the initial wake-up tone. Senior lifestyle editor Sarah Hagman loves her Loftie, but she usually doesn’t wake up to the first tone, so she sets her alarm to go off nine minutes before she’d actually like to wake up.

We got one Loftie that was a lemon

Unfortunately, the first Loftie I got was a lemon. I have faith that contacting customer service and initiating a claim would have easily squared it away—but it’s still a bummer. The sound suddenly quit and sadly, I wasn’t able to wake up to the clock’s subtle chime as I’d hoped come the following morning. (Unfortunately I was roused by the backup alarm I habitually set during alarm clock testing on my iPhone.)

Loftie could be a bit more environmentally friendly

Loftie’s packaging is beautiful, and the company is clearly internationally minded, as the plug arrives with adapters for various outlets. I’m not sure if the notion is that you’re going to love the clock so much you won’t want to spend even a night without it, even while traveling (which I can say is possible, after trying it). If not, the plugs just become clutter.

That said, I wish the company factored in sustainability, and gave people an option during checkout to receive the only converter they need, and add additional ones at a slight upcharge. It’s a minor complaint in the grand scheme of just how good the Loftie is, but something I think could be improved, nonetheless.

What are current owners saying about Loftie?

the loftie clock on a nightstand next to a book
Credit: Reviewed / Betsey Goldwasser

Owners claim their Loftie clocks have improved their sleep.

On the company’s website, the Loftie clock has more than 300 reviews and 4.7 stars. Reviewers praise it for its design and features, like the alarm chimes. Several say their sleep has improved since they purchased the clock. “I can honestly say that the quality of my sleep has improved greatly,” one says. “I wake up so refreshed to the sounds of the Loftie's ultra-soothing alarms, instead of getting jolted out of bed every morning by my phone's alarm.”

Some even praise its sound library. “I initially was interested in the Loftie because I wanted to stop relying on my phone for an alarm clock,” one reviewer writes. “It has allowed me to do that, but I’m surprised at how much I rely on the extensive sound library now.”

What is Loftie’s warranty policy?

Given we got a lemon in testing, the company’s warranty is mildly concerning. The clocks are only covered for a year after purchase. The policy is fairly textbook, covering things that are manufacturer fault as opposed to damage caused by consumer use and storage of the device.

Is Loftie worth it?

the loftie alarm on a bedside table showing the top buttons
Credit: Reviewed / Betsey Goldwasser

In my opinion, you can't beat the Loftie alarm clock.

The selection of alarms with bonus features and pleasant tones is scarce, at best. We tested 11 alarm clocks for our round-up, and the vast majority had one beeping tone for users to wake to. The Loftie, in essence, has the corner of the market. (Though the Hatch Restore, a smart sunrise alarm, also has some comparable and solid features.) If you, like me, tend to rely on a smartphone for waking up and feel panicked when someone else’s phone plays the sound you typically wake up to, the Loftie might change your life.

There’s just one question I wish I knew the answer to when it comes to considering the value of the Loftie, and that’s its longevity. If I knew the alarm could withstand years of use without issue, I wouldn’t hesitate to say that it’s worth it. If you’re waking up with something day in and day out, you want it to be a good experience.

The Loftie does just that, and it does it beautifully.

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Meet the tester

Lindsey Vickers

Lindsey Vickers

Senior Staff Writer, Sleep

@lindseyvix

Lindsey writes about sleep, lifestyle, and more for Reviewed. In her waking hours, she likes to spend time outside, read, cook, and bake. She holds a master’s in journalism from Boston University and bachelors' degrees in English Literature and Anthropology from the University of Utah.

See all of Lindsey Vickers's reviews

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