These are the best beauty products of 2025

More than 100 years after its founding, L'Oréal has grown into the beauty industry's biggest global presence and has earned credibility to go along with it. It's known for pioneering skincare and hair care innovations backed by clinical testing, and owns a wide range of brands, including Lancome, Maybelline, and Garnier. It's also big into beauty tech, which we observed at CES 2025, with its Cell BioPrint spectrometer that uses skin cell samples to rapidly and effectively evaluate the biological age of your skin. No matter where L'Oréal has its focus, you can trust it to make a positive impact.

Our best overall hand cream, the Kiehl’s Ultimate Strength Hand Salve, is simultaneously creamy enough to offer serious moisture while feeling lightweight on the skin. Where other hand creams leave your palms feeling greasy, this salve absorbs effortlessly. The lightweight scent—courtesy of eucalyptus oil—won’t give you a headache, overpower your perfume, or rub onto your food. It’s paraben-free, gluten-free, and made with emollient powerhouses like shea butter, avocado oil, and sesame seed oil.

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If you’ve given up on self-tanning due to the long, messy (and sometimes smelly) process, consider trying the Bali Body Self Tanning Mousse. It has a light, clean scent that, although not completely unnoticeable, is a big step up from the overpowering chemical smell of other tanners. It leaves a light tint on the skin, allowing you to see where you’ve already applied, which reduces the chances of missing spots or getting random darker patches. The formula is also buildable and can be left on for anywhere from 1–4 hours, depending on how dark you want your tan to be.

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The Q-Rejuvalight Pro Mask is easy to use and offers a wide range of treatments. It combines five different market-leading light wavelengths to treat various skin concerns, from fine lines to acne. It’s also the only FDA-cleared red light therapy mask that has an app. Through the Qure Skincare app, users can create personalized treatments by selecting different modes for various facial areas. The strap that secures the mask around the head is made with stretchy fabric that’s adjustable, and it includes inserts to protect your eyes from the effects of the light during the hands-free 3-minute treatment.

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The Wahl Lithium Ion+ Stainless Steel Grooming Kit comes with a nose and ear hair trimmer, shaving attachment, and a handy carrying case. The cordless beard trimmer has 12 different guide combs and an adjustable 10-position guard for various lengths and fades. This device also has a lithium-ion rechargeable battery that can last up to 3.5 hours after a full one-hour charge, or a one-minute quick charge for three minutes of use if you’re really in a hurry. Self-sharpening precision stainless steel blades help to prevent painful nicks and cuts.

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Hair-wash day can be a full-day event, so it’s time to cut some time out of your routine with our favorite blow-dryer. The BaBylissPro Nano Titanium hair dryer has nine combined LED heat and speed settings, so you don’t need to worry about damaging your locks while drying. Weighing just under a pound and featuring a balanced T-shape design, it also alleviates styling strain, especially for those with long or thick hair that takes a while to dry. This dryer is great for all hair types and even includes a concentrator nozzle, straightening pic with curved teeth, and extra-deep contoured diffuser.

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Get the perfect beachy waves with the Hot Tools Pro Artist 24K Gold 3 Barrel Waver. Say goodbye to guessing when your hot styling tool is ready, or messing around with a cheap dial to determine the temperature. This waver features a digital screen that displays the temperature setting, adjustable between 200°F and 450°F, and indicates when the device is ready for use. Like any hot tool, it can be challenging to style on your non-dominant side, but the waver features a lock that keeps your settings secure while you continue styling.

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The GHD Curve Creative Curl Wand has several standout features. It heats up in about six seconds and has a power button that needs to be held for two seconds to turn on — meaning you don’t need to worry about accidentally killing the power mid-style. The tapered barrel has a 1.1" base and oval .9" tip to add variety to your curls and prevent the dreaded “curl crawl” when all your curls clump together. From beach waves to ringlet curls, this wand can do it all. Although the temperature is not adjustable, it uses Ultra‑zone technology that detects each strand of hair and adapts to 365°F across the entire barrel to ensure consistent heat at all times.

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French start-up Y-Brush has wowed us at CES for years, and they’ve done it again with this 20-second toothbrush. As the name would suggest, the brush uses a Y-shaped head that removes plaque through the use of sonic vibrations. It cleans the top teeth and gums simultaneously before moving on to the bottom set. Just 20 seconds of brushing is clinically proven to outperform traditional sonic toothbrushes by 2x. This upgraded version boasts a three-month battery life, enhanced waterproofing, two cleaning modes, and a more flexible brush head that reaches all hard-to-reach areas. Now that’s something worth smiling about.

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