Did you know Amazon sold Hugo Boss and Ugg? Amazon's premium brands, explained
Discover a hub of premium fashion brands such as Rails, Tory Burch, and more.
Credit:
Rails / EltaMD / BOSS / rag & bone
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There aren't many online retailers where you can buy a sweatshirt, dog food, and an office chair in one go—but Amazon, the online shopping juggernaut, sells just about anything you could imagine, including high-end premium brands, like Hugo Boss and Tory Burch.
We've talked about ventures like Amazon Aware, Amazon's new line of sustainable fashion, and Amazon Launchpad in the past, which aims to promote lesser-known storefronts and small businesses. Now, we're going to explore Amazon's selection of premium brands, which you might have heard of outside of Amazon, including big names like Hugo Boss, Paige, Ugg, and more. These brands have a higher price point than most of the fashion on Amazon, but are known to construct high-quality clothing made from premium, long-lasting fabrics.
What are premium brands on Amazon?
Premium brands are brands in mid- to high-price ranges that offer top-quality products, including everything fashion and beauty, from jeans to perfume. A lot of the selection mirrors the brands you might find at retailers like Nordstrom or Bloomingdale's, including Ugg, Boss by Hugo Boss, 7 For All Mankind, rag & bone, Arc'teryx, and many more.
You can also shop premium beauty brands like EltaMD, Stila (home of our best overall liquid eyeliner), Laneige, and more. There's also a premium brands outlet section, where you can find sale prices on brands like Free People, Theory, and more.
We've outlined some of our favorites from the premium brands lineup for you to explore.
1. Boss by Hugo Boss
Find luxury perfumes through Premium Brands.
Boss by Hugo Boss is home to men's and women's fragrances, including a brand new scent, Boss The Scent le parfum for him (the campaign for which is currently helmed by Euphoria star Jacob Elordi). You can shop the new perfume or go for classic scents like Boss Ma Vie, which has notes of cactus blossom and pink florals.
2. Ugg
Classic Ugg boots are available at Amazon.
Ugg boots are everywhere right now, and if you've been on the hunt for a pair of classic boots or trendy slide slippers, Amazon has them in stock. The Ugg storefront is home to styles for men, women, and children, and also features Ugg apparel and accessories.
3. EltaMD
EltaMD's luxurious sunscreen will keep your skin happy (and prevent sunburns).
We recently tested EltaMD's UV Clear Broad-Spectrum mineral-based sunscreen (SPF 46) and we loved it for its smooth consistency and lack of white pigmentation or coloration when applied. EltaMD is home to a variety of sunscreens and facial cleansers, including sunscreens designed to provide moisture and several oil-free options. EltaMD relies on dermatologist-approved formulas and ingredients for its products, so if you need sunscreen that will work around your skin type, you may want to peruse its selection.
Shop EltaMD skincare at Amazon
4. Arc'teryx
Lightweight jackets for spring? Groundbreaking.
Arc'teryx is home to some extremely beloved winter coats, like the Atom LT Insulated Hoodie, which comes lightly lined and has a breathable outer shell for comfort. You can also find Arc'teryx coats and jackets that utilize Gore-Tex technology, meaning they're designed with lightweight, waterproof fabric.
5. PMD
PMD is home to our favorite facial cleanser.
If self-care is your scene, PMD probably has something for you. The brand's exfoliating brush topped our roundup of facial cleansing brushes thanks to its easy to hold, easy to clean design, gentle effectiveness, and outstanding portability. PMD is also home to antioxidant cleansers, microdermabrasion machines, and more, all of which are designed to provide sun protection without damaging your skin.
Shop premium brands at Amazon
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Prices were accurate at the time this article was published but may change over time.